How to find your social media audience

Wondering how to find your social media audience? You could just try a bit of everything, but this is never effective and wholly time-consuming. If you are looking to effectively market your business (and who isn’t?!), you need a clear understanding of your target audience. It will affect every decision you make. Who are you […]

How to have a successful product launch

You’ve produced a fantastic product, you’ve perfected every detail, you prepare for the big launch… and nothing happens. If you are wondering how to have a successful product launch, it takes some careful marketing steps, laid out at the right time. The best product or service in the world has no real-world value if you […]

Should I hire a digital marketing team?

Whether your business is small or medium, established or new, there will inevitably come a day when you start to wonder, “Should I hire a digital marketing team?”. But how do you know if it’s right for you? We’re going to share some of the signs it’s time for you to work with a digital […]

How to repurpose digital content

If you put time and energy into creating something awesome, you want to share it with the world! But some social media platforms require content in a different format to be effective, and great content should be showcased on your site too… Here’s why and how to repurpose digital content to maximize its audience. We […]

How to set up your social media profile

Social media platforms may vary in their features, post requirements and specific rules, but your social media profile should be set up in a professional and consistent way across all platforms. Follow these tips and your profile will look professional and interesting, wherever you’re posting. Pick a relevant name It goes without saying that you […]

New Year’s Social Media Clean-up

As seen in Connecting Albert County. We’ve made it to a new year, and we are all keen for a fresh start! As a county we came together and showed 2020 who’s boss and now we’re ready to show the rest of Canada our can-do spirit! Whether you are using social media to boost your […]

Digital marketing terms and what they mean for you

Digital marketing terms are thrown around, often in acronym form. Definitions are often unwieldy and unnecessarily written in tech-speak. Here’s a rundown of some common digital marketing terms and what they mean in real terms for you. You don’t need to be a digital marketing expert to make use of digital marketing tools, but an […]