Digital marketing terms are thrown around, often in acronym form. Definitions are often unwieldy and unnecessarily written in tech-speak. Here’s a rundown of some common digital marketing terms and what they mean in real terms for you. You don’t need to be a digital marketing expert to make use of digital marketing tools, but an […]
Lead magnets are one of those terms you hear a lot from marketers and entrepreneurial blogs – they all proclaim you simply must have one; but what is a lead magnet and how can it help you? While a lot of buzzwords and marketing trends come and go like the seasons, lead magnets show no […]
Measurement and statistics are a key way to analyze if something is working for your business, and marketing is no exception but if you are wondering how to measure marketing campaign success, you are not alone.
Blogging has become a staple of business websites in recent years, and you may have heard it drives traffic to your site. But how does blogging help SEO? Here’s what you need to know. If you don’t have a blog, chances are you could be generating more traffic to your website, and that likely means […]
Managing a project effectively doesn’t happen by luck and it can be overwhelming depending on the scope of the project, and your level of experience. If you want to project manage successfully, we hope these tips will help you on your way. Project management is a complex dance of resource management and deadlines, all while […]
Whatever stage you are at in marketing your business, here are some media content ideas for small businesses.
If you are yet to establish your business on social media, it may be daunting to decide on the right platform. When you choose the right social media platform it can be a worthwhile investment, driving traffic and drawing attention to your brand, but using the wrong one can be an endless time-sink with no reward.
There are few businesses left who don’t have some variety of social media presence, but if you are using it ineffectively you can find yourself lost in a rabbit hole that costs you valuable time and gives you little return. If you are mishandling it you can even be less appealing or professional to your […]
Some people seem to launch their online presence flawlessly. They post all the right things. Tag all the right people. They Livestream, they upload Instagram Stories, they write blogs … they do everything perfectly. While others (like me!) have to work at it. And maybe you have to work at it too. You might be […]
I love this Ted Talk by Sheena Iyengar about how to make choosing easier. Nine-minute choices versus one-hour choices and the choice overload problem. Are you creating a choice overload for your customers? Take a listen and think about how it might relate to your company.
