If you are yet to establish your business on social media, it may be daunting to decide on the right platform. When you choose the right social media platform it can be a worthwhile investment, driving traffic and drawing attention to your brand, but using the wrong one can be an endless time-sink with no reward.
There are few businesses left who don’t have some variety of social media presence, but if you are using it ineffectively you can find yourself lost in a rabbit hole that costs you valuable time and gives you little return. If you are mishandling it you can even be less appealing or professional to your […]
Some people seem to launch their online presence flawlessly. They post all the right things. Tag all the right people. They Livestream, they upload Instagram Stories, they write blogs … they do everything perfectly. While others (like me!) have to work at it. And maybe you have to work at it too. You might be […]
I love this Ted Talk by Sheena Iyengar about how to make choosing easier. Nine-minute choices versus one-hour choices and the choice overload problem. Are you creating a choice overload for your customers? Take a listen and think about how it might relate to your company.
“Post when you can, and about what feels natural.” I say this to a lot of people. People who are nervous about social media, artists who are content-shy or new-to-social media business owners getting started on social media. The thing is, your content depends a lot on you. Heck, it 100% depends on you. So […]
I love Content Marketing. Content Marketing is all around us. Look at podcasts, Youtube, Vimeo, social media … the evolution of influencers. It’s all content. But what officially is “Content Marketing”? “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a defined and […]