PPC advertising is a scalable, effective way to grow your audience. From sales to newsletter signups, you can tailor your goals and target the right people in the right location. Stand out from the crowd and get the attention your business deserves with PPC advertising.
Want to dive right in? Book your free consultation.
Want to learn more? Read on!
What is PPC advertising?
Pay-Per-Click advertising is also known as paid media and is a way for you to attach your business to keywords related to your industry or your audience’s interests. Businesses bid more to use more competitive keywords, but your PPC platform only charges you when someone clicks on your ad and goes to your website, hence the name “pay-per-click”.
PPC advertising is an effective method of marketing whether you are a large company or a local store. It is a great way to level the playing field and get discovered by the right people.
- Pay only when you generate clicks
- Set budgets to make sure you never overspend
- Target people specifically right for your business
Where can you run PPC advertising campaigns?
PPC advertising is growing in popularity and, as such, there are more and more options available. The primary platforms are TikTok, Meta (Facebook and Instagram), LinkedIn, and Google Ads. Where your ideal audience is hanging out will dictate which of these is the best option for you. We’re happy to help you find your audience if you are unsure where to advertise.
We work with:
- TikTok ads
- Meta ads
- LinkedIn ads
- Google ads
How to use PPC advertising
- Target your rivals! If you are one of two bake shops in your area, you can appear as an ad when someone searches for your competitor. This is widespread practice. Try searching for Uber and see how many competitors crop up!
- Target specific things related to your business. If you offer maternity yoga in Riverview, you might want to target Riverview women, aged 25-35, looking at maternity keywords.
- Target related things to grow your audience. If you offer sports massages, you could try targeting people searching for gyms, recovery tips, or even painkillers!
- Retarget website visitors. This is a highly strategy way to increase conversions. If someone visited, but didn’t buy, they can be persuaded to come back and finish their sale.
- Grow you newsletter audience. This has become standard practice in recent years as it is often considerably cheaper to optimize for newsletter subscriptions and then nurture your list to a sale than it is to target sales on your ad directly. Send people to a lead magnet or offer when they subscribe and let an optimized email marketing sequence woo them into purchasing.
We specialize in image and video advertising with compelling copy to maximize your conversions. We’ll also help you with the strategy to ensure you are targeting the right audience and the right goal for your business.
With Cyber PR Army Solutions, you will get:
- A team of expert digital marketers who you can trust to research and implement the best for your business.
- Flexibility to run short-term or long-term PPC ad campaigns, with the ability to change your budget as needed.
- Robust reporting on a monthly basis for ongoing campaigns or at regular intervals for one-off campaigns. We’ll give you the data and our recommendations at every point.
- Adjustments throughout the campaign based on the data to ensure you get maximum ROI.
Are you ready to drive quality traffic to your website and scale your business? Talk to us today about PPC advertising on Facebook, Google, TikTok, LinkedIn and more.
