The jobs market has never been more competitive for candidates and employers on a worldwide scale. Jobseekers have the opportunity to search online, quickly and with ease. They have access to more roles than ever before with many now not location dependent. You are competing with a truly global marketplace and yet, we know you want the best.

Our jobseekers are now savvy on ethical and emotional issues too. They are looking for equality, transparency and sustainability. On top of this, work-life balance and a good, healthy workplace culture are now top concerns for potential and existing employees.

So… what can you do about it?

Internal

Develop a workplace culture that attracts, fosters, and retains talent
Offer more balanced lifestyles and benefits that make your business attractive to job seekers

External

Create cohesive branding that promotes your business as a professional and established
Ensure your business’s ethos and personality comes through in your content
Create a structured and engaging way to tell your business’s story in a way that engages your audience and attracts the employees you want for your business

What is Employer Branding?

At its core, employer branding is about marketing your business to potential and current employees in a way that is true to your brand and engaging to others. It is a strategy that seeks to influence how employees and prospective employees see your business. This is a separate branding strategy to the one you use to target customers. Its purpose is to attract top tier talent and retain high-performing employees, breaking the loop of hiring, training, and rehiring.

What is included in our Employer Branding package?

Every one of our packages involves us taking the time to understand your needs, your current position, and where you want to be. There may be set timeframes or budgets involved – everything is tailorable to your needs.

Consultation on your existing branding, culture and values
Exploration and cementing of goals
Creation of candidate persona(s)
Creation of an Employee Value Proposition to showcase your offering
Design and creation of evergreen web content to reflect the value proposition, including staff testimonials
Additional videos, blog posts, photos, and slideshows as appropriate to tell your company story
Copywriting to help your job description stand out to the right applicants
Design and creation of marketing assets to promote the roles you are looking to fill
Design and creation of marketing assets to promote the workplace culture (great as part of your ongoing digital marketing strategy)
Consultation on ways to engage your existing staff with your online presence
Creation of email template to welcome applicants to learn more about your business (optional but recommended)

Book A Consultation With Us!

A Classic Example of World-class Employer Branding in Video Format

We didn’t make this, but we wish we had!

Ready to Attract & Retain Top-tier Employees?

Cyber PR Army works with you to identify your needs and create the results you want. We offer rigorous analytics and you can be as hands-on or as hands-off as you would like to be. If you’re ready to create employer branding to help you stand out from the crowd, let’s get started!

Find out how an Employer Branding Package can help!

So… what can you do about it?

Internal

External

What is Employer Branding?

A Classic Example of World-class Employer Branding in Video Format

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