Frequently Asked Questions About Blogging
There is no right or wrong answer as the key is in delivering high quality content. If you can only create a good piece of content every 3 months, that is better than AI generated or poor quality content every week. That said, blogging a minimum of once a month produces much better results in terms of engagement and visibility as the frequency of blogging can significantly impact your website’s SEO, audience engagement, and brand authority. To maximize the effect, we recommend 2 blogs a month, although weekly content is the norm for larger businesses.
The ideal length of a blog post depends on the complexity of the topic and the depth of information required. Generally, blog posts should range from 800 to 2,000 words to provide valuable insights and cover necessary context. Longer posts tend to perform better in search engine rankings and offer more value to readers by exploring topics in depth, but should only be used if your topic needs that length. Quality and user experience trump length!
Long-form content offers several advantages, including improved search performance, increased backlink opportunities, and higher shareability. Longer content tends to keep readers engaged for longer periods, which can enhance SEO by increasing dwell time and ranking higher on SERPs. But again, quality is key here, so use long form blogging sparingly!
It may be easy at the start, but consistently generating content ideas involves understanding your audience’s needs, industry trends, and frequently asked questions. We delve into your industry, conduct keyword research, analyze competitor content, and address common pain points to give us a broad range of blog topics that provide plenty of value.
Your title (and possibly meta description) is what will grab attention from your audience so it’s worth spending some time on it and trying out alternatives till you find something that feels right and aligns with SEO best practices. Detailed outlines should structure the content, highlight key points, and define the objectives of the blog post in a way that is pleasing to the reader and also makes it simple for Google and other search engines to understand the purpose and structure of your article.
Try our blogging service! If you’re struggling for content ideas, but comfortable writing, let us provide you with SEO-friendly titles and outlines. If you just aren’t the blogging type, no problem; let our seasoned writer take it on for you. You will be fully in control – you can suggest topics, review and suggest edits, whatever you need to make it exactly as you want it. Contact us to get started!
