Email marketing has the highest ROI of any digital marketing channel. If you are a small business owner, it is a cheap or free way to connect with your existing customers, nurture prospects and provide genuine value to your fans. Email marketing is effective when done well, but it can be a headache if you […]
4 marketing copy mistakes and how to fix them! Are you investing time writing marketing copy for your business and not seeing the results? Converting customers from your text can be a tricky business. Today, we’re highlighting a few common errors and helping you tweak your efforts to get results. Any time you write a […]
4 ways to improve digital marketing results As a small business owner, you don’t have time for maybes. And you certainly don’t want to be pouring time and money into something that just is working. Digital marketing has become an essential piece of the puzzle for brand awareness, nurturing existing customers, and reaching new ones. […]
How long would it take a hacker to crack your password? Digital security has never been more important. Hack attacks and ransomware are dramatically rising year on year. As a digital marketing agency, we see (and safely store!) a considerable number of passwords, some bulletproof and some not. Here’s our guide to password security. Why […]
Wondering how digital marketing can help your tourism business? It can be easy to be swept up in the latest fads and fashion but at its core, the same fundamentals can be applied in 2022 as they were previously. You don’t need to jump into the latest crazes; TikTok isn’t for everyone. Your business can […]
You have a great site, great services or products… but no sales! SEO could be the missing piece of the puzzle. SEO matters for small business owners because it gives you visibility. It is how people find you on search engines when they don’t type in your business name. In the final part of this […]
If your content and products are great, does it matter how your website looks? Site aesthetics are a crucial part of the customer journey; they project an image of your brand, keep people engaged, and have many other tangible benefits. In the second of this three-part series, we examine why site aesthetics matter for your […]
What is site usability? Is it necessary for your website or just another thing to add to your to-dos? In the first of this 3 part series, we are looking at why site usability matters for your website and what you can do about it. It feels like there is always another visibility method that […]
Are you running your first webinar? Or looking for tips to produce a successful webinar every time? We’ve hosted, attended, and coordinated more webinars than we can believe, so today, we’re running through what you need to do before, during, and after to maximize your impact and convert viewers into customers. Webinars can feel overwhelming […]
Every small business will see tangible benefits to its growth and audience reach through digital marketing. But, for many business owners, it can be tricky to decide whether they should hire a professional or go for a DIY approach. Social media coaching can get your team up to speed and give them the required skills […]
