Every small business will see tangible benefits to its growth and audience reach through digital marketing. But, for many business owners, it can be tricky to decide whether they should hire a professional or go for a DIY approach. Social media coaching can get your team up to speed and give them the required skills […]
Testimonials can have more of an impact on sales than traditional advertising methods. A powerful endorsement from your customers can be added to your website, used as content for social media posts and PPC advertising. This crucial form of feedback helps new customers know that you are the real deal. Wondering how to get testimonials? […]
Wondering how to find your social media audience? You could just try a bit of everything, but this is never effective and wholly time-consuming. If you are looking to effectively market your business (and who isn’t?!), you need a clear understanding of your target audience. It will affect every decision you make. Who are you […]
Social media platforms may vary in their features, post requirements and specific rules, but your social media profile should be set up in a professional and consistent way across all platforms. Follow these tips and your profile will look professional and interesting, wherever you’re posting. Pick a relevant name It goes without saying that you […]
Queueing up killer content is only half the battle on social media. So many business owners forget to monitor their profiles, which can mean they miss out on crucial information. Here’s why you should pay attention to social media comments left on your profile and how you can use them to your advantage. If you […]
As seen in Connecting Albert County. We’ve made it to a new year, and we are all keen for a fresh start! As a county we came together and showed 2020 who’s boss and now we’re ready to show the rest of Canada our can-do spirit! Whether you are using social media to boost your […]
Measurement and statistics are a key way to analyze if something is working for your business, and marketing is no exception but if you are wondering how to measure marketing campaign success, you are not alone.
Whatever stage you are at in marketing your business, here are some media content ideas for small businesses.
If you are yet to establish your business on social media, it may be daunting to decide on the right platform. When you choose the right social media platform it can be a worthwhile investment, driving traffic and drawing attention to your brand, but using the wrong one can be an endless time-sink with no reward.
There are few businesses left who don’t have some variety of social media presence, but if you are using it ineffectively you can find yourself lost in a rabbit hole that costs you valuable time and gives you little return. If you are mishandling it you can even be less appealing or professional to your […]
