How to set up your social media profile
Social media platforms may vary in their features, post requirements and specific rules, but your social media profile should be set up in a professional and consistent way across all platforms. Follow these tips and your profile will look professional and interesting, wherever you’re posting.
- Pick a relevant name
It goes without saying that you should use your business’ name wherever possible but if it is unavailable, make sure you choose a name you are happy with, that resonates with your brand, and is easily distinguishable to your customers.
- Get your personalized link
Each platform has a way to make your profile page bespoke. On LinkedIn, claim your vanity URL that will give you a profile such as www.linkedin.com/company/yourbrand. On Facebook, you can choose an @ handle, and the same of Twitter.
- Choose a good profile pic
Your profile picture should be a professional high-quality shot of you, your logo, or some hybrid of the two. If it is going on a personal account, make sure to include your face but on a business account, you can use a simple logo for a clean, professional look. If you are using multiple platforms, make your profile picture consistent so your audience can find your easily, wherever they are.
- Use a relevant header
Your header picture (the image at the top of your profile should be relevant and branded. Using the default will make it look like you phoned it in, and while your pet or that seascape at sunset you took look fantastic, they don’t scream professional profile (unless you’re a photographer!). Use interesting imagery, your logo, and a CTA to tell people all about you at a quick glance.
- Your bio
This is where a lot of people struggle, but you must spend time crafting a well-written bio. It needs to be engaging, not too long, and tell people what you do and why. Nobody wants to read your full C.V., just fill them in on the now in an appropriate tone and make sure to finish it off with a CTA. Try ending on “Will you join me?”, “Ready to call me?” or “Ready to find out more?” followed by a link or way to contact you.
- Any other details
Don’t leave anything unfinished when you set up your profile, unless you have a good reason for it. The more accurate information people have about a business, the more they feel they can trust them. This can include entering your open hours, adding your other social profile links, including a phone number, or anything else that is relevant to your business.
Once you have entered all your details, go through your profile with a fine-toothed comb. Are there any typos or grammar errors? Does that image fit properly in your header? Did you fill out all your details? When doing these checks, it’s worth doing them on several platforms. Check your images are well-aligned on a computer and also a phone or mobile device. Does it all look good? Great, replicate it across your other profiles for a consistent feel and make sure to update all profiles if anything changes.
A word of warning: Do not abandon social media profiles in a half-finished state. If a potential customer discovers a page riddled with errors and clearly not finished, it can be detrimental to your brand. Make sure it is up to scratch if you’re using it, and if you decide not to use it, unpublish the page or close the account.
Need a hand?
A social media profile is a great place to make a strong first impression. If you’re feeling overwhelmed or aren’t happy with your existing profile, we create profiles and spruce up existing ones. If you would like to discuss your social media needs, come schedule a chat.
Cyber PR Army. Understand where you want to be, and we’ll help you get there.