I love this Ted Talk by Sheena Iyengar about how to make choosing easier. Nine-minute choices versus one-hour choices and the choice overload problem. Are you creating a choice overload for your customers? Take a listen and think about how it might relate to your company.

The Habit Of Posting

“Post when you can, and about what feels natural.” I say this to a lot of people. People who are nervous about social media, artists who are content-shy or new-to-social media business owners getting started on social media. The thing is, your content depends a lot on you. Heck, it 100% depends on you. So […]

What you don’t know about content marketing could be hurting your strategy.

I love Content Marketing. Content Marketing is all around us. Look at podcasts, Youtube, Vimeo, social media … the evolution of influencers. It’s all content. But what officially is “Content Marketing”? “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a defined and […]

Tribes are what matter now

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.