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Should I buy multiple domains for my website?

Multiple domain names used to be a surefire way to SEO success, but this is an outdated tactic. We often see people contacted by cold-sellers offering them domain names to purchase for visibility; we think it’s time we made things clear. Your domain name is a reflection of your business, and as such, it should [...]

Do I need a website for my small business?

As business owners, we understand that keeping costs under control is a priority. With social media platforms such as Facebook Business pages, LinkedIn and more, you might be wondering if you need a website at all. It can be tempting to run your business online from a third-party platform, but while you may save on […]

Why Site Aesthetics Matter for Small Business Owners

If your content and products are great, does it matter how your website looks? Site aesthetics are a crucial part of the customer journey; they project an image of your brand, keep people engaged, and have many other tangible benefits. In the second of this three-part series, we examine why site aesthetics matter for your […]

Why Site Usability Matters for Small Business Owners

What is site usability? Is it necessary for your website or just another thing to add to your to-dos? In the first of this 3 part series, we are looking at why site usability matters for your website and what you can do about it. It feels like there is always another visibility method that […]