Do I need a website for my small business?
As business owners, we understand that keeping costs under control is a priority. With social media platforms such as Facebook Business pages, LinkedIn and more, you might be wondering if you need a website at all. It can be tempting to run your business online from a third-party platform, but while you may save on […]
Why Site Aesthetics Matter for Small Business Owners
If your content and products are great, does it matter how your website looks? Site aesthetics are a crucial part of the customer journey; they project an image of your brand, keep people engaged, and have many other tangible benefits. In the second of this three-part series, we examine why site aesthetics matter for your […]
Why Site Usability Matters for Small Business Owners
What is site usability? Is it necessary for your website or just another thing to add to your to-dos? In the first of this 3 part series, we are looking at why site usability matters for your website and what you can do about it. It feels like there is always another visibility method that […]