Wondering how to find your social media audience? You could just try a bit of everything, but this is never effective and wholly time-consuming. If you are looking to effectively market your business (and who isn’t?!), you need a clear understanding of your target audience. It will affect every decision you make. Who are you […]
You’ve produced a fantastic product, you’ve perfected every detail, you prepare for the big launch… and nothing happens. If you are wondering how to have a successful product launch, it takes some careful marketing steps, laid out at the right time. The best product or service in the world has no real-world value if you […]
Whether your business is small or medium, established or new, there will inevitably come a day when you start to wonder, “Should I hire a digital marketing team?”. But how do you know if it’s right for you? We’re going to share some of the signs it’s time for you to work with a digital […]
If you put time and energy into creating something awesome, you want to share it with the world! But some social media platforms require content in a different format to be effective, and great content should be showcased on your site too… Here’s why and how to repurpose digital content to maximize its audience. We […]
Social media platforms may vary in their features, post requirements and specific rules, but your social media profile should be set up in a professional and consistent way across all platforms. Follow these tips and your profile will look professional and interesting, wherever you’re posting. Pick a relevant name It goes without saying that you […]
Your business is growing, and you want to increase your reach. You know that effective content marketing will get you in front of potential customers who are keen to buy… but how do you create an effective content marketing campaign? Follow these steps to up your game. You don’t need to be a marketing guru […]
Queueing up killer content is only half the battle on social media. So many business owners forget to monitor their profiles, which can mean they miss out on crucial information. Here’s why you should pay attention to social media comments left on your profile and how you can use them to your advantage. If you […]
As seen in Connecting Albert County. We’ve made it to a new year, and we are all keen for a fresh start! As a county we came together and showed 2020 who’s boss and now we’re ready to show the rest of Canada our can-do spirit! Whether you are using social media to boost your […]
It’s nearly the end of 2020, but next year is still looking far from normal. Digital marketing during COVID-19 can be a tricky landscape to navigate but it’s more essential than ever if you want to grow your business and give it a strong foundation. Whether you spent 2020 feeling out of your depth, or […]
Digital marketing terms are thrown around, often in acronym form. Definitions are often unwieldy and unnecessarily written in tech-speak. Here’s a rundown of some common digital marketing terms and what they mean in real terms for you. You don’t need to be a digital marketing expert to make use of digital marketing tools, but an […]
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