As a small business owner, you have to balance keeping an eye on your bottom line and an eye on your limited time. There are apps for absolutely everything these days, some of which are game-changers, but before you commit, here are some things to consider. We love tech. We wouldn’t be in our line […]
It’s nearly the end of 2022 and we have had such a fantastic year working on dozens of projects, big and small, for a wide variety of clients here in Canada and beyond. We wanted to take a moment to think about our favourite projects and share what made this year so special. Lynn, our […]
It’s August… you are likely enjoying the sunny weather, sipping a cool drink, and enjoying a brief respite from the last few months. The holiday retail season couldn’t be further from your mind. After all, who wants to think about Black Friday till October, right? You may not usually think about the retail season during […]
How long would it take a hacker to crack your password? Digital security has never been more important. Hack attacks and ransomware are dramatically rising year on year. As a digital marketing agency, we see (and safely store!) a considerable number of passwords, some bulletproof and some not. Here’s our guide to password security. Why […]
Queueing up killer content is only half the battle on social media. So many business owners forget to monitor their profiles, which can mean they miss out on crucial information. Here’s why you should pay attention to social media comments left on your profile and how you can use them to your advantage. If you […]
Lead magnets are one of those terms you hear a lot from marketers and entrepreneurial blogs – they all proclaim you simply must have one; but what is a lead magnet and how can it help you? While a lot of buzzwords and marketing trends come and go like the seasons, lead magnets show no […]
Measurement and statistics are a key way to analyze if something is working for your business, and marketing is no exception but if you are wondering how to measure marketing campaign success, you are not alone.
Blogging has become a staple of business websites in recent years, and you may have heard it drives traffic to your site. But how does blogging help SEO? Here’s what you need to know. If you don’t have a blog, chances are you could be generating more traffic to your website, and that likely means […]
Managing a project effectively doesn’t happen by luck and it can be overwhelming depending on the scope of the project, and your level of experience. If you want to project manage successfully, we hope these tips will help you on your way. Project management is a complex dance of resource management and deadlines, all while […]
Whatever stage you are at in marketing your business, here are some media content ideas for small businesses.
