You have a great site, great services or products… but no sales! SEO could be the missing piece of the puzzle. SEO matters for small business owners because it gives you visibility. It is how people find you on search engines when they don’t type in your business name. In the final part of this […]
If your content and products are great, does it matter how your website looks? Site aesthetics are a crucial part of the customer journey; they project an image of your brand, keep people engaged, and have many other tangible benefits. In the second of this three-part series, we examine why site aesthetics matter for your […]
What is site usability? Is it necessary for your website or just another thing to add to your to-dos? In the first of this 3 part series, we are looking at why site usability matters for your website and what you can do about it. It feels like there is always another visibility method that […]
Are you running your first webinar? Or looking for tips to produce a successful webinar every time? We’ve hosted, attended, and coordinated more webinars than we can believe, so today, we’re running through what you need to do before, during, and after to maximize your impact and convert viewers into customers. Webinars can feel overwhelming […]
Every small business will see tangible benefits to its growth and audience reach through digital marketing. But, for many business owners, it can be tricky to decide whether they should hire a professional or go for a DIY approach. Social media coaching can get your team up to speed and give them the required skills […]
Testimonials can have more of an impact on sales than traditional advertising methods. A powerful endorsement from your customers can be added to your website, used as content for social media posts and PPC advertising. This crucial form of feedback helps new customers know that you are the real deal. Wondering how to get testimonials? […]
Wondering how to find your social media audience? You could just try a bit of everything, but this is never effective and wholly time-consuming. If you are looking to effectively market your business (and who isn’t?!), you need a clear understanding of your target audience. It will affect every decision you make. Who are you […]
You’ve produced a fantastic product, you’ve perfected every detail, you prepare for the big launch… and nothing happens. If you are wondering how to have a successful product launch, it takes some careful marketing steps, laid out at the right time. The best product or service in the world has no real-world value if you […]
Whether your business is small or medium, established or new, there will inevitably come a day when you start to wonder, “Should I hire a digital marketing team?”. But how do you know if it’s right for you? We’re going to share some of the signs it’s time for you to work with a digital […]
If you put time and energy into creating something awesome, you want to share it with the world! But some social media platforms require content in a different format to be effective, and great content should be showcased on your site too… Here’s why and how to repurpose digital content to maximize its audience. We […]