If you don’t have a strategy in place or wonder if it’s worth the time, we’re taking you through our top 3 reasons you need to create a digital marketing strategy. And the top 2 reasons you might need a helping hand. Digital marketing has always been an asset to a business, whether a brick-and-mortar […]
If you listen to business gurus, you need an all-singing, all-dancing website with e-commerce and a constant flow of digital content. And it would be great if you had a selection of micro-influencers and recurring ads on Facebook and Google. But, as a small business owner, you need to get bang for your buck, and […]
It’s August… you are likely enjoying the sunny weather, sipping a cool drink, and enjoying a brief respite from the last few months. The holiday retail season couldn’t be further from your mind. After all, who wants to think about Black Friday till October, right? You may not usually think about the retail season during […]
Email marketing has the highest ROI of any digital marketing channel. If you are a small business owner, it is a cheap or free way to connect with your existing customers, nurture prospects and provide genuine value to your fans. Email marketing is effective when done well, but it can be a headache if you […]
Are you investing time writing marketing copy for your business and not seeing the results? Converting customers from your text can be a tricky business. Today, we’re highlighting a few common errors and helping you tweak your efforts to get results. Any time you write a blog, social media post, or website content, it is […]
As a small business owner, you don’t have time for maybes. And you certainly don’t want to be pouring time and money into something that just is working. Digital marketing has become an essential piece of the puzzle for brand awareness, nurturing existing customers, and reaching new ones. Here’s how to supercharge your results without […]
How long would it take a hacker to crack your password? Digital security has never been more important. Hack attacks and ransomware are dramatically rising year on year. As a digital marketing agency, we see (and safely store!) a considerable number of passwords, some bulletproof and some not. Here’s our guide to password security. Why […]
Wondering how digital marketing can help your tourism business? It can be easy to be swept up in the latest fads and fashion but at its core, the same fundamentals can be applied in 2022 as they were previously. You don’t need to jump into the latest crazes; TikTok isn’t for everyone. Your business can […]
You have a great site, great services or products… but no sales! SEO could be the missing piece of the puzzle. SEO matters for small business owners because it gives you visibility. It is how people find you on search engines when they don’t type in your business name. In the final part of this […]
If your content and products are great, does it matter how your website looks? Site aesthetics are a crucial part of the customer journey; they project an image of your brand, keep people engaged, and have many other tangible benefits. In the second of this three-part series, we examine why site aesthetics matter for your […]
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