Should I hire a digital marketing team?
Whether your business is small or medium, established or new, there will inevitably come a day when you start to wonder, “Should I hire a digital marketing team?”. But how do you know if it’s right for you? We’re going to share some of the signs it’s time for you to work with a digital marketing agency.
Business owners are protective of their businesses; we get it – we are too! You may fancy yourself a bit of a DIY expert in the business world but, sometimes, you need to lift the phone and get in the professionals.
- You’re trying to be a jack-of-all-trades
We’ve already alluded to it, but as your business scales, what often starts as a one-man (or woman!)-band simply has to expand if you want your business to grow. You need to be at the front line, pushing for growth, signing the deals, and getting your business known. You can’t do that while doing the actual work, the admin, the accounts and the marketing. It’s hard to let go, but you are only one person.
- You don’t have a plan
Are you winging your social media? Is your online presence a series of impromptu decisions? Again, it often comes down to time restrictions, but haphazard posting without an overarching plan is unlikely to form a cohesive message or give a persuasive call to action. An external eye can more easily create an in-depth plan to get you from where you are to where you want to be.
- Your traffic or lead conversion rate is dropping
Your digital presence is like a garden; it needs to be regularly tended to if it is to flourish. If you are posting the same tired content over and over, your audience will get bored, and a bored audience can wander. If what you have been doing isn’t working anymore, it may be time for a fresh campaign or even a rebrand.
- You don’t know what you’re looking at
Many business owners struggle to tell if their digital marketing is effective because it’s often not as simple as seeing increased sales. One of the signs you should hire a digital marketing team is that you have the data but don’t know how to react to it. Your data from your website and your social media profiles is a goldmine that can help you steer your business in the right direction, maximizing your customer base and increasing repeat customers.
- Your competitors are getting the jump on you
If your competitors are slowly (or quickly!) creeping ahead of you, they have probably hired some outside help. Boosting SEO rankings and your social media presence can make a huge difference to your pull, so if you don’t understand how your rivals have got you far ahead, it is almost always digital marketing. Assessing the competition is a vital part of creating a marketing strategy – we can almost guarantee they’ve analyzed you!
- Your website is out of date
Outdated content or even aesthetics can turn a potential customer off in seconds. Literally. The average bounce rate on a 2-second website load time is 9% but 40% of viewers will abandon a site that takes 3 or more seconds. A digital marketing team can breathe life into your existing site by modernizing it, securing it and targeting SEO to ensure it gets seen.
- You don’t have the content
Coming up with fresh, engaging content that can be brought to life through copy and design just isn’t everyone’s jam. You probably came up with a few ideas with ease but consistently building new campaigns with engaging looks is hard to do effectively if it’s not in your job description. There are so many elements that go into a good campaign; nailing them all is essential if you want to maximize your ROI on your digital marketing spend.
Want a hand?
We know digital marketing isn’t for everyone, and even if it was, you have an endless to-do list! That’s why we are here to help. Our team has everything you need to create engaging digital marketing campaigns and an online presence you can be proud of. From graphic design to copywriting to website optimization, we have it all under one roof. Get in touch today and let us know how we can help your business reach its potential.
Cyber PR Army. Understand where you want to be, and we’ll help you get there.