If you put time and energy into creating something awesome, you want to share it with the world! But some social media platforms require content in a different format to be effective, and great content should be showcased on your site too… Here’s why and how to repurpose digital content to maximize its audience. We […]
Your business is growing, and you want to increase your reach. You know that effective content marketing will get you in front of potential customers who are keen to buy… but how do you create an effective content marketing campaign? Follow these steps to up your game. You don’t need to be a marketing guru […]
It’s nearly the end of 2020, but next year is still looking far from normal. Digital marketing during COVID-19 can be a tricky landscape to navigate but it’s more essential than ever if you want to grow your business and give it a strong foundation. Whether you spent 2020 feeling out of your depth, or […]
Digital marketing terms are thrown around, often in acronym form. Definitions are often unwieldy and unnecessarily written in tech-speak. Here’s a rundown of some common digital marketing terms and what they mean in real terms for you. You don’t need to be a digital marketing expert to make use of digital marketing tools, but an […]
Lead magnets are one of those terms you hear a lot from marketers and entrepreneurial blogs – they all proclaim you simply must have one; but what is a lead magnet and how can it help you? While a lot of buzzwords and marketing trends come and go like the seasons, lead magnets show no […]
Blogging has become a staple of business websites in recent years, and you may have heard it drives traffic to your site. But how does blogging help SEO? Here’s what you need to know. If you don’t have a blog, chances are you could be generating more traffic to your website, and that likely means […]
I love Content Marketing. Content Marketing is all around us. Look at podcasts, Youtube, Vimeo, social media … the evolution of influencers. It’s all content. But what officially is “Content Marketing”? “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a defined and […]
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