Reinvention: Why Small Businesses Should Embrace a Rebrand
From Apple's facelift of 1997 to Facebook's shift to Meta, rebranding can be a powerful tool to realign your business to its audience and its current products and services. That's all good for international mega-corps, but is there value in it for your small business? The answer is a definite yes. An incredible 74% of [...]
10 Ways to Use Social Media to Grow Your Email List
Email marketing remains the digital marketing form with the highest ROI, but getting people onto your subscriber list can be challenging. Today we’re sharing ten ways you can use social media platforms to grow your email list. Social media followings are a powerful tool for your small business, but when the algorithm changes or a [...]
Why a one-stop-shop works best for digital marketing
Why should you choose a one-stop shop for your digital marketing needs? We’ve been told for years that niching is best, so surely, it would be better to find experts for each element and put them together; digital marketing doesn’t work that way. A cohesive strategy is key to your success. In the age of [...]
3 Ways to Use ChatGPT for Your Marketing (and 3 to Avoid!)
Everyone is talking about the life-altering magic of ChatGPT, but how can you use it and similar AI tools to help with your digital marketing? It definitely has some potential as long as you know what you’re doing. Here's how to use it and how you shouldn't if you want to avoid plagiarism and copyright [...]
What is social currency, and how can you leverage it?
Social currency is a tool to help you understand the value you bring to your customers in less tangible ways than your sales figures. Understanding your social currency will give you a great starting point to grow it and your loyal customer base. Social currency is a term that has had an impact on how [...]
5 Reasons to Create Video Marketing Assets!
Wondering why videos are so important for small businesses? Short-form video content has ruled social media for years now, with YouTube, Instagram and even LinkedIn trying to compete with TikTok. If you’ve jumped on the video creation bandwagon already, we’ve got good news! Video content is going to continue to dominate for the foreseeable. If [...]
3 Reasons You Need a Digital Marketing Strategy
If you don’t have a strategy in place or wonder if it’s worth the time, we’re taking you through our top 3 reasons you need to create a digital marketing strategy. And the top 2 reasons you might need a helping hand. Digital marketing has always been an asset to a business, whether a brick-and-mortar […]
How to track your website and digital marketing costs
If you listen to business gurus, you need an all-singing, all-dancing website with e-commerce and a constant flow of digital content. And it would be great if you had a selection of micro-influencers and recurring ads on Facebook and Google. But, as a small business owner, you need to get bang for your buck, and […]
5 Email marketing mistakes… and how to fix them!
Email marketing has the highest ROI of any digital marketing channel. If you are a small business owner, it is a cheap or free way to connect with your existing customers, nurture prospects and provide genuine value to your fans. Email marketing is effective when done well, but it can be a headache if you […]