I recently had the opportunity to mentor Martina Bernhofer of Level Up Teambuilding through the Women In Business Mentoring Program in New Brunswick. Martina runs an exciting venture, Level Up Teambuilding ( https://levelupteambuilding.com ), known for its innovative team-building exercises, including its standout service, Mind over Matter, which pushes boundaries with daring activities like fire-walking. […]
Updated 16 August 2025. Trade shows remain one of the most effective ways to connect with potential clients, partners, and industry influencers. Even in the digital age, nothing replaces the power of face-to-face networking, live product demos, and the energy of a bustling expo floor. But with hundreds of exhibitors competing for attention, how do […]
Updated 16 August 2025. As a tradesperson, your online reputation can make or break your business. Customer trust and perception are crucial for attracting and retaining clients, and for standing out from less reputable competitors in your area. Whether you’re an electrician, builder, plumber, or any other skilled trade, actively managing your reputation sets you […]
Updated 16 August 2025 Running PPC (Pay-Per-Click) ads is a crucial aspect of digital marketing for tourism businesses. Most travellers begin their journey online: searching for destinations, comparing packages, and booking experiences with just a few clicks. Pay-Per-Click (PPC) advertising is one of the most effective ways for tourism businesses to reach these high-intent travellers […]
I’ve encountered various digital challenges, but a recent experience involving a client and friend brought to light a particularly insidious threat: the China domain name scam. This incident underscores the importance of vigilance in the digital realm and highlights the value of informed guidance in navigating these murky waters. The Scam Hits Close to Home […]
Updated 16 August 2025. Did you know that there are many types of Facebook ads, and each type is specific to your business goals? You need the right strategy before you type in your credit card, or you could be throwing your money away! If you’re new to Facebook ads or any other type of […]
Updated 16 August 2025. In an era of endless marketing options, many small businesses are doubling down on a method that has stood the test of time and continues to produce an impressive ROI – the email newsletter. In this article, we will explore five essential elements that can significantly enhance the effectiveness of your […]
Updated 17 August 2025. Brand colours are an essential element of a strong brand identity for your small business and a handy shortcut to create consistent content across all aspects of your online and offline presence. Put some time aside to nail this at the start. It will pay off and help you build a […]
From Apple’s facelift of 1997 to Facebook’s shift to Meta, rebranding can be a powerful tool to realign your business to its audience and its current products and services. That’s all good for international mega-corps, but is there value in it for your small business? The answer is a definite yes. An incredible 74% of […]
Updated 17 August 2025. Seasonal social media posts can be a valuable tool for businesses for a number of reasons. They can be “set it and forget it” material once you have graphics you love, and they are a great way to boost engagement with your followers. We’re sharing what they are and some great […]
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