Two Clients. Two Goals. Same Question. Yesterday, I had two very different client meetings. One was an Atlantic Canadian food company exporting to Asia and looking to expand into Canada. The other? A local brand, wanting to reintroduce themselves into the conversation and boost their marketing visibility. Different industries. Different strategies. But they both asked […]
Creating an inclusive online experience is paramount for small business owners. Ensuring that your website is accessible to all users, regardless of their abilities, is a social imperative and a strategic business decision. This guide aims to provide you with essential insights into website accessibility. It covers key aspects such as contrast ratio, clear links, […]
As a small business owner, we know that you are constantly looking for ways to improve your growth and success. The digital world has taken significant steps in recent years. A crucial step in your journey is to perform a thorough tech audit to identify digital strengths, weaknesses, and opportunities. This article explores the transformative […]
I recently had the opportunity to attend a fascinating webinar, during which the 2024 Food Marketing Trend Report from Nourish Food Marketing was unveiled. This session was not just an eye-opener—it was a playbook for anyone in the digital marketing and F&B sectors looking to stay ahead. One of the game-changers discussed in the webinar […]
Travellers seeking unique culinary experiences and local flavours have embraced food tourism in recent years, and through e-commerce trends, they are now doing so virtually from across the country. Food tourism presents an exciting opportunity for small business food and beverage manufacturers to showcase local food products to an engaged audience. We love supporting food […]
I recently had the opportunity to mentor Martina Bernhofer of Level Up Teambuilding through the Women In Business Mentoring Program in New Brunswick. Martina runs an exciting venture, Level Up Teambuilding ( https://levelupteambuilding.com ), known for its innovative team-building exercises, including its standout service, Mind over Matter, which pushes boundaries with daring activities like fire-walking. […]
Trade shows provide invaluable opportunities for small businesses to showcase their offerings, network with industry professionals, and elevate their brand visibility. Brokering the right connections in a B2B environment can skyrocket the success of your business. In this article, we will explore essential trade show marketing tips so you can maximize your impact at these […]
As a tradesperson, your online reputation can hold significant sway over your success. Customer trust and perception play a crucial role in attracting and retaining clients and helping you stand out from the less reputable tradespeople in your area. Whether you are an electrician, builder, plumber or any other skilled trade, growing and managing your […]
Running PPC (Pay-Per-Click) ads is a crucial aspect of digital marketing for tourism businesses. Many business owners in the tourism industry are interested in leveraging PPC ads to attract more visitors and increase bookings, so we’re here to help you move forward confidently. In the competitive landscape of the tourism industry, driving bookings and revenue […]
I’ve encountered various digital challenges, but a recent experience involving a client and friend brought to light a particularly insidious threat: the China domain name scam. This incident underscores the importance of vigilance in the digital realm and highlights the value of informed guidance in navigating these murky waters. The Scam Hits Close to Home […]
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