There’s a big difference between giving a machine a prompt and giving it a world to explore. One is a command, a direct order; the other is an invitation, an open-ended opportunity. Alan Watts might say you can’t truly separate the notes from the music. Likewise, you can’t separate AI from the context in which […]
Twenty-four minutes into this interview recorded between New Brunswick and Nigeria (at 6:45 AM this morning!), I was reminded of one of the most basic truths I’ve ever learned (and that still holds value): You begin where you are. You see, your journey starts not where you wish you were or when everything’s lined up […]
There’s no shortage of AI talk right now… webinars, workshops, and LinkedIn feeds are full of it. But if you’re a small business owner, the real question isn’t “What is AI?” It’s: “How do I actually use this in my world?” Because truthfully? Most AI workshops don’t go deep enough. They show you tools or talk […]
Two Clients. Two Goals. Same Question. Yesterday, I had two very different client meetings. One was an Atlantic Canadian food company exporting to Asia and looking to expand into Canada. The other? A local brand, wanting to reintroduce themselves into the conversation and boost their marketing visibility. Different industries. Different strategies. But they both asked […]
Updated 10th August 2025. As a small business owner, you need to ensure that your website is accessible to all users, regardless of their abilities. Yes, it’s a social imperative, but it’s also good business! This guide aims to provide you with essential insights into website accessibility. It covers key aspects such as contrast ratio, […]
Updated 10 August 2025. Technology Audit: Secure, Optimize, and Future-Proof Your Business As a small business owner, we know that you are constantly looking for ways to improve your growth and success. The digital world has taken significant steps in recent years. A crucial step in your journey is to perform a thorough tech audit […]
I recently had the opportunity to attend a fascinating webinar, during which the 2024 Food Marketing Trend Report from Nourish Food Marketing was unveiled. This session was not just an eye-opener—it was a playbook for anyone in the digital marketing and F&B sectors looking to stay ahead. One of the game-changers discussed in the webinar […]
Travellers seeking unique culinary experiences and local flavours have embraced food tourism in recent years, and through e-commerce trends, they are now doing so virtually from across the country. Food tourism presents an exciting opportunity for small business food and beverage manufacturers to showcase local food products to an engaged audience. We love supporting food […]
I recently had the opportunity to mentor Martina Bernhofer of Level Up Teambuilding through the Women In Business Mentoring Program in New Brunswick. Martina runs an exciting venture, Level Up Teambuilding ( https://levelupteambuilding.com ), known for its innovative team-building exercises, including its standout service, Mind over Matter, which pushes boundaries with daring activities like fire-walking. […]
Trade shows provide invaluable opportunities for small businesses to showcase their offerings, network with industry professionals, and elevate their brand visibility. Brokering the right connections in a B2B environment can skyrocket the success of your business. In this article, we will explore essential trade show marketing tips so you can maximize your impact at these […]
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