When something feels hard, rebuilding feels like the responsible choice. The website feels dated. The structure feels clunky. The content feels scattered. Take the homepage, for example: before the rebuild, it felt crowded and difficult to navigate. After the rebuild, the design was cleaner and more modern, but the underlying confusion and complexity remained. So […]
I keep seeing people treat their websites like campaigns. They launch it. They promote it. They tweak it when something seems wrong. And then, a year or two later, they do it all over again, usually with the same combination of hope and exhaustion. During each cycle, valuable resources are poured into repeated efforts—time, budget, […]
I had the chance to speak at talkEXEC about digital marketing, tech stacks in organizations and how continuity and clarity can replace the constant scramble for attention. The best part? Watching the room relax once they saw how a few simple systems can free them to focus on connection, not content chaos. Here’s a few […]
The Migraine and the Unexpected Answer It started with a migraine. I had logged into ChatGPT, like I had dozens of times before, to bang out a quick proposal. I didn’t have the energy for nuance, I just wanted something functional before my aching head forced me off-screen. Instead of the dry, mechanical reply I […]
At Cyber PR Army, we believe clarity and consistency are the bedrock of sustainable marketing. And in our latest Marketing State of Mind podcast episode, I had the chance to talk with someone who embodies those principles with unapologetic energy: Drewbie Wilson, author, speaker, and the face of the Call the Damn Leads movement. Drewbie’s […]
This isn’t a podcast about five-step funnels or guaranteed hacks. It’s about mindset. Real visibility. And why showing up with strategy isn’t enough if your state of mind isn’t aligned. I’m Lynn Colepaugh, strategist, founder, systems whisperer, and this is A Marketing State of Mind. I’ve worked with entrepreneurs, experts, and creators for over 14 […]
There’s a big difference between giving a machine a prompt and giving it a world to explore. One is a command, a direct order; the other is an invitation, an open-ended opportunity. Alan Watts might say you can’t truly separate the notes from the music. Likewise, you can’t separate AI from the context in which […]
Twenty-four minutes into this interview recorded between New Brunswick and Nigeria (at 6:45 AM this morning!), I was reminded of one of the most basic truths I’ve ever learned (and that still holds value): You begin where you are. You see, your journey starts not where you wish you were or when everything’s lined up […]
There’s no shortage of AI talk right now… webinars, workshops, and LinkedIn feeds are full of it. But if you’re a small business owner, the real question isn’t “What is AI?” It’s: “How do I actually use this in my world?” Because truthfully? Most AI workshops don’t go deep enough. They show you tools or talk […]
Two Clients. Two Goals. Same Question. Yesterday, I had two very different client meetings. One was an Atlantic Canadian food company exporting to Asia and looking to expand into Canada. The other? A local brand, wanting to reintroduce themselves into the conversation and boost their marketing visibility. Different industries. Different strategies. But they both asked […]
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