https://youtu.be/cOI5EyqU5ZM One of our doors wouldn’t latch. So, naturally, we investigated the latch. We Googled the unusual handle and lock. We removed pieces. We adjusted things. We put pieces back. There may have been some highly technical banging involved. Nothing worked. Eventually, I got down on the floor because I wanted to see exactly how […]
https://youtu.be/bwisqIvZmac When marketing underperforms, there’s a predictable sequence of events. The ad isn’t converting, so we change the creative. The proposal isn’t closing, so we rewrite it. Email engagement drops, so we’re experimenting with subject lines. The landing page isn’t generating leads, so somebody suggests rebuilding it. Sometimes that’s exactly what needs to happen. But […]
A Marketing State of Mind by Lynn Colepaugh Episode 31 | 22 January, 2026 Watch Now Or Listen on Your Favourite Platform Apple Spotify About This Episode Data’s become one of the most trusted voices in modern marketing. But while algorithms can measure behaviour, they can’t measure meaning. They can’t feel resonance, recognize trust, or […]
A Marketing State of Mind by Lynn Colepaugh Episode 30 | 17 January, 2026 Watch Now Or Listen on Your Favourite Platform Apple Spotify About This Episode Most businesses do not need more tools. They need fewer decisions happening over and over again. In Build Once, Breathe Forever, Lynn explores why automations and SOPs so […]
A Marketing State of Mind by Lynn Colepaugh Episode 29 | 7 January, 2026 Watch Now Or Listen on Your Favourite Platform Apple Spotify About This Episode Maintenance does not get applause. It does not photograph well. And it rarely feels like progress until it is gone. In marketing, we are trained to look forward. […]
A Marketing State of Mind by Lynn Colepaugh Episode 28 | 10 December, 2025 Watch Now Or Listen on Your Favourite Platform Apple Spotify About This Episode How emotional exhaustion usually hides a systems failure Burnout is one of the most misunderstood challenges in the creative and marketing world. We talk about it as though […]
A Marketing State of Mind by Lynn Colepaugh Episode 26 | 4 December, 20255 Watch Now Or Listen on Your Favourite Platform Apple Spotify About This Episode When Automation Meets Empathy: The Human Handprint in Modern Marketing Automation has reshaped how we communicate — faster delivery, streamlined follow-ups, and consistent customer journeys. But while automation […]
A Marketing State of Mind by Lynn Colepaugh Episode 25 | 26 November, 20255 Watch Now Or Listen on Your Favourite Platform Apple Spotify About This Episode The Permission Economy: Why Every “Yes” Is Earned There’s a quiet shift happening in marketing. The attention economy, built on impressions, scrolls, and interruptions, is fading. Today, what […]
A Marketing State of Mind by Lynn Colepaugh Episode 23 | 4 November, 2025 Watch Now Or Listen on Your Favourite Platform Apple Spotify About This Episode In business, we’re conditioned to believe that growth is the only acceptable trajectory. More clients, more reach, more revenue. The dashboards reward motion, not meaning. Yet anyone who’s […]
A Marketing State of Mind by Lynn Colepaugh Episode 22 | 27 October, 2025 Watch Now Or Listen on Your Favourite Platform Apple Spotify About This Episode At Cyber PR Army, we see confidence as a system outcome. When businesses know their data, when automations run smoothly, when their marketing calendar actually reflects their goals, […]
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