https://youtu.be/wOzsXEMaFqY The Hidden Cost of Waiting: When Early Experimentation Creates a Marketing Advantage When a new marketing opportunity appears, most businesses focus on the risks of acting. Will it work? Is the platform worth our time? Will the algorithm change again? Should we wait until there’s more evidence? These are sensible questions. But there’s another […]
https://youtu.be/wOzsXEMaFqY The Hidden Cost of Waiting: When Early Experimentation Creates a Marketing Advantage When a new marketing opportunity appears, most businesses focus on the risks of acting. Will it work? Is the platform worth our time? Will the algorithm change again? Should we wait until there’s more evidence? These are sensible questions. But there’s another […]
https://youtu.be/rVL36-z9R6Q I put my fork on the wrong side of the plate. At least according to traditional etiquette. I’m right-handed, and I like my fork and knife on the right. So when I sit down somewhere with a traditional place setting, I usually rearrange things almost immediately. Most people don’t care. Occasionally, though, someone notices. […]
https://youtu.be/cOI5EyqU5ZM One of our doors wouldn’t latch. So, naturally, we investigated the latch. We Googled the unusual handle and lock. We removed pieces. We adjusted things. We put pieces back. There may have been some highly technical banging involved. Nothing worked. Eventually, I got down on the floor because I wanted to see exactly how […]
https://youtu.be/bwisqIvZmac When marketing underperforms, there’s a predictable sequence of events. The ad isn’t converting, so we change the creative. The proposal isn’t closing, so we rewrite it. Email engagement drops, so we’re experimenting with subject lines. The landing page isn’t generating leads, so somebody suggests rebuilding it. Sometimes that’s exactly what needs to happen. But […]
A Marketing State of Mind by Lynn Colepaugh Episode 31 | 22 January, 2026 Watch Now Or Listen on Your Favourite Platform Apple Spotify About This Episode Data’s become one of the most trusted voices in modern marketing. But while algorithms can measure behaviour, they can’t measure meaning. They can’t feel resonance, recognize trust, or […]
A Marketing State of Mind by Lynn Colepaugh Episode 30 | 17 January, 2026 Watch Now Or Listen on Your Favourite Platform Apple Spotify About This Episode Most businesses do not need more tools. They need fewer decisions happening over and over again. In Build Once, Breathe Forever, Lynn explores why automations and SOPs so […]
A Marketing State of Mind by Lynn Colepaugh Episode 29 | 7 January, 2026 Watch Now Or Listen on Your Favourite Platform Apple Spotify About This Episode Maintenance does not get applause. It does not photograph well. And it rarely feels like progress until it is gone. In marketing, we are trained to look forward. […]
A Marketing State of Mind by Lynn Colepaugh Episode 28 | 10 December, 2025 Watch Now Or Listen on Your Favourite Platform Apple Spotify About This Episode How emotional exhaustion usually hides a systems failure Burnout is one of the most misunderstood challenges in the creative and marketing world. We talk about it as though […]
A Marketing State of Mind by Lynn Colepaugh Episode 26 | 4 December, 20255 Watch Now Or Listen on Your Favourite Platform Apple Spotify About This Episode When Automation Meets Empathy: The Human Handprint in Modern Marketing Automation has reshaped how we communicate — faster delivery, streamlined follow-ups, and consistent customer journeys. But while automation […]
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