Where Are Their Feet Pointing?

I have a confession.

Sometimes, when I’m talking to someone, I look at their feet.

Not in a creepy way. At least, I hope not.

I’ve always been fascinated by body language. The little things people do without necessarily realizing it.

And there’s this popular idea that someone’s feet might point toward where they’d rather be.

Which is interesting. Although they might also just have uncomfortable shoes.

But it got me thinking about marketing.

Because people tell us what they want all the time. And sometimes their behaviour tells a slightly different story.

Someone says price is their biggest concern, then buys the premium option. Someone says they love a design, then requests seven rounds of revisions. Someone says they want fewer emails, but opens the same newsletter every week.

So what does that actually mean?

Are people contradicting themselves? Or are we missing something?

That’s what I’m exploring in Episode 6 of A Marketing State of Mind.

Where Are Their Feet Pointing?The Story People Tell Without Saying It

We’re talking about body language, customer behaviour, the assumptions we make when interpreting information and why understanding people takes more than simply collecting data.

Because the goal isn’t to become better at guessing. It’s to become better at noticing when we might be guessing.

P.S. If we ever meet at a networking event and I glance at your shoes, please don’t take it personally. I’m probably just wondering whether there’s a sandwich nearby.