Updated 17 August 2025. Brand colours are an essential element of a strong brand identity for your small business and a handy shortcut to create consistent content across all aspects of your online and offline presence. Put some time aside to nail this at the start. It will pay off and help you build a […]
From Apple’s facelift of 1997 to Facebook’s shift to Meta, rebranding can be a powerful tool to realign your business to its audience and its current products and services. That’s all good for international mega-corps, but is there value in it for your small business? The answer is a definite yes. An incredible 74% of […]
Updated 17 August 2025. Building a strong email list is one of the smartest moves for any business or creator. Social media is a powerful tool to help you do just that – turning followers into loyal subscribers you can reach directly, no matter what happens to algorithms or platforms. Here’s how to make it […]
Updated 17 August 2025. Why should you choose a one-stop shop for your digital marketing needs? We’ve been told for years that niching is best, so surely, it would be better to find experts for each element and put them together, right? Digital marketing just doesn’t work that way! A cohesive strategy is key to […]
Updated 17 August 2025. Everyone is talking about the life-altering magic of ChatGPT, but how can you use it and similar AI tools to help with your digital marketing? It definitely has some potential as long as you know what you’re doing. Here’s how to use it and how you shouldn’t if you want to […]
Updated 17 August 2025. Social currency is a tool to help you understand the value you bring to your customers in less tangible ways than your sales figures. Understanding your social currency will give you a great starting point to grow it and your loyal customer base. Social currency is a term that has had […]
It’s nearly the end of 2022 and we have had such a fantastic year working on dozens of projects, big and small, for a wide variety of clients here in Canada and beyond. We wanted to take a moment to think about our favourite projects and share what made this year so special. Lynn, our […]
Updated 17 August 2025. Wondering why videos are so important for small businesses? Short-form video content has ruled social media for years now, with YouTube, Instagram and even LinkedIn trying to compete with TikTok. If you’ve jumped on the video creation bandwagon already, we’ve got good news! Video content is going to continue to dominate […]
If you don’t have a strategy in place or wonder if it’s worth the time, we’re taking you through our top 3 reasons you need to create a digital marketing strategy. And the top 2 reasons you might need a helping hand. Digital marketing has always been an asset to a business, whether a brick-and-mortar […]
If you listen to business gurus, you need an all-singing, all-dancing website with e-commerce and a constant flow of digital content. And it would be great if you had a selection of micro-influencers and recurring ads on Facebook and Google. But, as a small business owner, you need to get bang for your buck, and […]
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