Prefer to listen? Enjoy an AI podcast summarizing the key info in this article. Your website is the digital storefront of your business. It’s where potential customers learn about your brand, explore your offerings, and decide whether to engage with you. Choosing the right platform to build your website is one of the most important […]
Many people think static websites can’t rank well because they aren’t updated regularly. It’s true that dynamic websites—those with frequent content updates—have an advantage in search engine rankings, but that doesn’t mean static websites are doomed to obscurity. With proper initial SEO optimization, static websites can maintain visibility over time without regular updates. While it […]
Creating an inclusive online experience is paramount for small business owners. Ensuring that your website is accessible to all users, regardless of their abilities, is a social imperative and a strategic business decision. This guide aims to provide you with essential insights into website accessibility. It covers key aspects such as contrast ratio, clear links, […]
As business owners, we understand that keeping costs under control is a priority. With social media platforms such as Facebook Business pages, LinkedIn and more, you might be wondering if you need a website at all. It can be tempting to run your business online from a third-party platform, but while you may save on […]
If your content and products are great, does it matter how your website looks? Site aesthetics are a crucial part of the customer journey; they project an image of your brand, keep people engaged, and have many other tangible benefits. In the second of this three-part series, we examine why site aesthetics matter for your […]
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