Creating an inclusive online experience is paramount for small business owners. Ensuring that your website is accessible to all users, regardless of their abilities, is a social imperative and a strategic business decision. This guide aims to provide you with essential insights into website accessibility. It covers key aspects such as contrast ratio, clear links, […]
Multiple domain names used to be a surefire way to SEO success, but this is an outdated tactic. We often see people contacted by cold-sellers offering them domain names to purchase for visibility; we think it’s time we made things clear. Your domain name is a reflection of your business, and as such, it should […]
As business owners, we understand that keeping costs under control is a priority. With social media platforms such as Facebook Business pages, LinkedIn and more, you might be wondering if you need a website at all. It can be tempting to run your business online from a third-party platform, but while you may save on […]
If your content and products are great, does it matter how your website looks? Site aesthetics are a crucial part of the customer journey; they project an image of your brand, keep people engaged, and have many other tangible benefits. In the second of this three-part series, we examine why site aesthetics matter for your […]
What is site usability? Is it necessary for your website or just another thing to add to your to-dos? In the first of this 3 part series, we are looking at why site usability matters for your website and what you can do about it. It feels like there is always another visibility method that […]
Blogging has become a staple of business websites in recent years, and you may have heard it drives traffic to your site. But how does blogging help SEO? Here’s what you need to know. If you don’t have a blog, chances are you could be generating more traffic to your website, and that likely means […]
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