AI has completely rewritten the rulebook this year in so many ways. Everything from operations to HR to marketing has changed. You might be wondering (as many of our clients have) if blogging is still worth the effort. With organic search traffic declining and AI-generated answers taking up more and more space in search results, […]
The Migraine and the Unexpected Answer It started with a migraine. I had logged into ChatGPT, like I had dozens of times before, to bang out a quick proposal. I didn’t have the energy for nuance, I just wanted something functional before my aching head forced me off-screen. Instead of the dry, mechanical reply I […]
Your Website Traffic Is Down, and That’s Not a Bad Thing Let’s address the elephant in the room. You’ve checked your analytics, and your website traffic is down. Maybe you’re panicking. Maybe your boss is panicking. Maybe you’re wondering if Google is broken, your marketer is asleep at the wheel, or if you should just […]
There’s a big difference between giving a machine a prompt and giving it a world to explore. One is a command, a direct order; the other is an invitation, an open-ended opportunity. Alan Watts might say you can’t truly separate the notes from the music. Likewise, you can’t separate AI from the context in which […]
There’s no shortage of AI talk right now… webinars, workshops, and LinkedIn feeds are full of it. But if you’re a small business owner, the real question isn’t “What is AI?” It’s: “How do I actually use this in my world?” Because truthfully? Most AI workshops don’t go deep enough. They show you tools or talk […]
Two Clients. Two Goals. Same Question. Yesterday, I had two very different client meetings. One was an Atlantic Canadian food company exporting to Asia and looking to expand into Canada. The other? A local brand, wanting to reintroduce themselves into the conversation and boost their marketing visibility. Different industries. Different strategies. But they both asked […]
It’s a brand new year, and as a business owner, you may be brimming with ideas to boost your business in 2025. If blog writing is on your list of things to try, great idea! But if you’re struggling to find the time or inspiration to write blogs, you may consider using AI-generated blogs. We’re […]
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