10 Ways to Use Social Media to Grow Your Email List
Email marketing remains the digital marketing form with the highest ROI, but getting people onto your subscriber list can be challenging. Today we’re sharing ten ways you can use social media platforms to grow your email list. Social media followings are a powerful tool for your small business, but when the algorithm changes or a [...]
What to consider when investing in a new app
As a small business owner, you have to balance keeping an eye on your bottom line and an eye on your limited time. There are apps for absolutely everything these days, some of which are game-changers, but before you commit, here are some things to consider. We love tech. We wouldn't be in our line [...]
Why a one-stop-shop works best for digital marketing
Why should you choose a one-stop shop for your digital marketing needs? We’ve been told for years that niching is best, so surely, it would be better to find experts for each element and put them together; digital marketing doesn’t work that way. A cohesive strategy is key to your success. In the age of [...]
3 Ways to Use ChatGPT for Your Digital Marketing (and 3 to Avoid!)
Everyone is talking about the life-altering magic of ChatGPT, but how can you use it and similar AI tools to help with your digital marketing? It definitely has some potential as long as you know what you’re doing. Here's how to use it and how you shouldn't if you want to avoid plagiarism and copyright [...]
What is social currency, and how can you leverage it?
Social currency is a tool to help you understand the value you bring to your customers in less tangible ways than your sales figures. Understanding your social currency will give you a great starting point to grow it and your loyal customer base. Social currency is a term that has had an impact on how [...]
Should I buy multiple domains for my website?
Multiple domain names used to be a surefire way to SEO success, but this is an outdated tactic. We often see people contacted by cold-sellers offering them domain names to purchase for visibility; we think it’s time we made things clear. Your domain name is a reflection of your business, and as such, it should [...]
Our Favourite Projects 2022
It’s nearly the end of 2022 and we have had such a fantastic year working on dozens of projects, big and small, for a wide variety of clients here in Canada and beyond. We wanted to take a moment to think about our favourite projects and share what made this year so special. Lynn, our [...]
Why video content will be even more important in 2023 – 5 reasons to create it!
Wondering why videos are so important for small businesses? Short-form video content has ruled social media in 2022, with YouTube, Instagram and even LinkedIn trying to compete with TikTok. If you’ve jumped on the video creation bandwagon already, we’ve got good news! Video content is going to continue to dominate in 2023. If you’re yet [...]
Do I need a website for my small business?
As business owners, we understand that keeping costs under control is a priority. With social media platforms such as Facebook Business pages, LinkedIn and more, you might be wondering if you need a website at all. It can be tempting to run your business online from a third-party platform, but while you may save on […]