Digital marketing terms are thrown around, often in acronym form. Definitions are often unwieldy and unnecessarily written in tech-speak. Here’s a rundown of some common digital marketing terms and what they mean in real terms for you. You don’t need to be a digital marketing expert to make use of digital marketing tools, but an […]
Lead magnets are one of those terms you hear a lot from marketers and entrepreneurial blogs – they all proclaim you simply must have one; but what is a lead magnet and how can it help you? While a lot of buzzwords and marketing trends come and go like the seasons, lead magnets show no […]
Blogging has become a staple of business websites in recent years, and you may have heard it drives traffic to your site. But how does blogging help SEO? Here’s what you need to know. If you don’t have a blog, chances are you could be generating more traffic to your website, and that likely means […]
I love Content Marketing. Content Marketing is all around us. Look at podcasts, Youtube, Vimeo, social media … the evolution of influencers. It’s all content. But what officially is “Content Marketing”? “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a defined and […]
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