Lead magnets are one of those terms you hear a lot from marketers and entrepreneurial blogs – they all proclaim you simply must have one; but what is a lead magnet and how can it help you? While a lot of buzzwords and marketing trends come and go like the seasons, lead magnets show no […]
Blogging has become a staple of business websites in recent years, and you may have heard it drives traffic to your site. But how does blogging help SEO? Here’s what you need to know. If you don’t have a blog, chances are you could be generating more traffic to your website, and that likely means […]
I love Content Marketing. Content Marketing is all around us. Look at podcasts, Youtube, Vimeo, social media … the evolution of influencers. It’s all content. But what officially is “Content Marketing”? “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a defined and […]
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