I recently had the opportunity to attend a fascinating webinar, during which the 2024 Food Marketing Trend Report from Nourish Food Marketing was unveiled. This session was not just an eye-opener—it was a playbook for anyone in the digital marketing and F&B sectors looking to stay ahead. One of the game-changers discussed in the webinar […]
Travellers seeking unique culinary experiences and local flavours have embraced food tourism in recent years, and through e-commerce trends, they are now doing so virtually from across the country. Food tourism presents an exciting opportunity for small business food and beverage manufacturers to showcase local food products to an engaged audience. We love supporting food […]
I recently had the opportunity to mentor Martina Bernhofer of Level Up Teambuilding through the Women In Business Mentoring Program in New Brunswick. Martina runs an exciting venture, Level Up Teambuilding ( https://levelupteambuilding.com ), known for its innovative team-building exercises, including its standout service, Mind over Matter, which pushes boundaries with daring activities like fire-walking. […]
Trade shows provide invaluable opportunities for small businesses to showcase their offerings, network with industry professionals, and elevate their brand visibility. Brokering the right connections in a B2B environment can skyrocket the success of your business. In this article, we will explore essential trade show marketing tips so you can maximize your impact at these […]
As a tradesperson, your online reputation can hold significant sway over your success. Customer trust and perception play a crucial role in attracting and retaining clients and helping you stand out from the less reputable tradespeople in your area. Whether you are an electrician, builder, plumber or any other skilled trade, growing and managing your […]
Running PPC (Pay-Per-Click) ads is a crucial aspect of digital marketing for tourism businesses. Many business owners in the tourism industry are interested in leveraging PPC ads to attract more visitors and increase bookings, so we’re here to help you move forward confidently. In the competitive landscape of the tourism industry, driving bookings and revenue […]
Introduction to our ultimate guide to local SEO In today’s digital landscape, online visibility is crucial for small businesses looking to thrive. Whether you are looking to grow or just getting started, one of the most effective ways to enhance online visibility is through local SEO (Search Engine Optimization). Even if you aren’t selling online, […]
Did you know that there are many types of Facebook ads, and each type is specific to your business goals? You need the right strategy before you type in your credit card or you could be throwing your money away! If you’re new to Facebook ads or any other type of PPC advertising, you may […]
Brand colours are an essential element of a strong brand identity for your small business and a handy shortcut to create consistent content across all aspects of your online and offline presence. Put some time aside to nail this at the start. It will pay off and help you build a recognizable and attractive brand. […]
From Apple’s facelift of 1997 to Facebook’s shift to Meta, rebranding can be a powerful tool to realign your business to its audience and its current products and services. That’s all good for international mega-corps, but is there value in it for your small business? The answer is a definite yes. An incredible 74% of […]
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