As the seasons change, so do the needs and interests of consumers. For seasonal businesses, this fluctuation can often mean a boom-and-bust cycle that’s as predictable as the weather. But what if you could smooth out the peaks and valleys to maintain a steady flow of engagement and revenue throughout the year?The answer lies in […]
The Role of Data Privacy in Digital Marketing The moment you start digital marketing, you are managing data. Data privacy is not just a buzzword but a crucial concern for businesses and consumers alike. With the amount of personal information exchanged online increasing, safeguarding this data has never been more critical. It’s not just about […]
Understanding How to Market Through the Customer Journey The customer journey is a framework that outlines the steps a customer takes, from becoming aware of a product or service to becoming a loyal advocate. Understanding and optimizing each stage of this journey can enhance customer satisfaction, increase retention rates, and ultimately boost revenue. In this […]
As a small business owner, we know that you are constantly looking for ways to improve your growth and success. The digital world has taken significant steps in recent years. A crucial step in your journey is to perform a thorough tech audit to identify digital strengths, weaknesses, and opportunities. This article explores the transformative […]
Recently, Canva hosted its annual event, Canva Create, focusing on “Work Redesigned.” The event attracted more than 2.5 million attendees worldwide, and, of course, the Cyber PR Army team watched it with interest! We know many of you use Canva as a day-to-day tool for in-house design, and we frequently create Canva assets for our […]
I recently had the opportunity to attend a fascinating webinar, during which the 2024 Food Marketing Trend Report from Nourish Food Marketing was unveiled. This session was not just an eye-opener—it was a playbook for anyone in the digital marketing and F&B sectors looking to stay ahead. One of the game-changers discussed in the webinar […]
Travellers seeking unique culinary experiences and local flavours have embraced food tourism in recent years, and through e-commerce trends, they are now doing so virtually from across the country. Food tourism presents an exciting opportunity for small business food and beverage manufacturers to showcase local food products to an engaged audience. We love supporting food […]
I recently had the opportunity to mentor Martina Bernhofer of Level Up Teambuilding through the Women In Business Mentoring Program in New Brunswick. Martina runs an exciting venture, Level Up Teambuilding ( https://levelupteambuilding.com ), known for its innovative team-building exercises, including its standout service, Mind over Matter, which pushes boundaries with daring activities like fire-walking. […]
Trade shows provide invaluable opportunities for small businesses to showcase their offerings, network with industry professionals, and elevate their brand visibility. Brokering the right connections in a B2B environment can skyrocket the success of your business. In this article, we will explore essential trade show marketing tips so you can maximize your impact at these […]
As a tradesperson, your online reputation can hold significant sway over your success. Customer trust and perception play a crucial role in attracting and retaining clients and helping you stand out from the less reputable tradespeople in your area. Whether you are an electrician, builder, plumber or any other skilled trade, growing and managing your […]
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