There’s no shortage of AI talk right now… webinars, workshops, and LinkedIn feeds are full of it. But if you’re a small business owner, the real question isn’t “What is AI?” It’s: “How do I actually use this in my world?” Because truthfully? Most AI workshops don’t go deep enough. They show you tools or talk […]
Two Clients. Two Goals. Same Question. Yesterday, I had two very different client meetings. One was an Atlantic Canadian food company exporting to Asia and looking to expand into Canada. The other? A local brand, wanting to reintroduce themselves into the conversation and boost their marketing visibility. Different industries. Different strategies. But they both asked […]
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