Many people think static websites can’t rank well because they aren’t updated regularly. It’s true that dynamic websites—those with frequent content updates—have an advantage in search engine rankings, but that doesn’t mean static websites are doomed to obscurity. With proper initial SEO optimization, static websites can maintain visibility over time without regular updates. While it […]
Are you a multi-business owner? In the intricate game of chess, each piece plays a vital role in the strategy to win. Similarly, in the complex world of multi-business ownership, each venture demands individual attention while contributing to the overarching strategy of your business empire. The challenge lies in advancing all pieces forward consistently and […]
Social media platforms can feel like a tense battleground where brands vie for attention, engagement, and, ultimately, customer loyalty. But there’s a common misconception that simply being active—posting content every day or bombarding followers with posts at every hour—is a sound social media strategy. Unfortunately, this approach is akin to casting a wide net and […]
As the seasons change, so do the needs and interests of consumers. For seasonal businesses, this fluctuation can often mean a boom-and-bust cycle that’s as predictable as the weather. But what if you could smooth out the peaks and valleys to maintain a steady flow of engagement and revenue throughout the year?The answer lies in […]
The Role of Data Privacy in Digital Marketing The moment you start digital marketing, you are managing data. Data privacy is not just a buzzword but a crucial concern for businesses and consumers alike. With the amount of personal information exchanged online increasing, safeguarding this data has never been more critical. It’s not just about […]
Understanding How to Market Through the Customer Journey The customer journey is a framework that outlines the steps a customer takes, from becoming aware of a product or service to becoming a loyal advocate. Understanding and optimizing each stage of this journey can enhance customer satisfaction, increase retention rates, and ultimately boost revenue. In this […]
Recently, Canva hosted its annual event, Canva Create, focusing on “Work Redesigned.” The event attracted more than 2.5 million attendees worldwide, and, of course, the Cyber PR Army team watched it with interest! We know many of you use Canva as a day-to-day tool for in-house design, and we frequently create Canva assets for our […]
Introduction to our ultimate guide to local SEO In today’s digital landscape, online visibility is crucial for small businesses looking to thrive. Whether you are looking to grow or just getting started, one of the most effective ways to enhance online visibility is through local SEO (Search Engine Optimization). Even if you aren’t selling online, […]
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