Strategic Social Media Marketing
Every business operates at least one, likely many more, social media profiles. It’s unavoidable for business owners, but with platforms constantly evolving and user engagement at an all-time high, it’s time to ensure your posting strategy isn’t just posting lots, putting things up when you find the time, or endless product posts. Social media is a noisy place, and the key to connecting with the right people in the right way is strategy. Our expertise in social media marketing allows us to create robust strategies that encompass evergreen content, focused campaigns, thought leadership, and seasonal posts, ensuring your brand remains relevant and engaging across all channels and drives growth in whatever way you measure it.
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Navigating Busy Platforms and Algorithm Changes
Social media platforms are bustling with activity, and their algorithms are continually changing, making it challenging for businesses to maintain visibility. A well-crafted social media strategy is crucial to cutting through the noise and ensuring your content reaches the right audience. By understanding platform-specific algorithms and user behaviour, we can tailor your content to maximize engagement and visibility and make you more able to withstand adjustments to algorithms.
Timing and Platform Selection
Choosing where and when to post is a strategic decision that can significantly impact your social media success. Different platforms cater to different demographics and content types, and posting at optimal times can enhance reach and engagement. Our strategies consider these factors, ensuring your social media presence is part of your business growth plan rather than operating in isolation.
Building a Community and Driving Business Growth
ffective social media management goes beyond posting content; it involves growing a community, engaging new customers, and driving traffic to your website. By fostering meaningful interactions and providing valuable content, we help you build a loyal following that supports your business objectives.
Experience Tells Us, It Works!
We’re been at this a long time, and we have seen it all. Our strategic approach is based on a combination of industry trends, data-driven insights and our experience of what works for businesses in varying sectors. We aren’t swayed by trends or get-rich-quick schemes; our strategy is tried and tested over many years in digital marketing.
Our Social Media Marketing Services
We offer flexible social media marketing services tailored to your needs:
- Full-Service Package: We create the strategy, develop and schedule posts, and provide detailed analytics reports.
- Collaborative Package: We create the strategy and posts, allowing you to handle the scheduling.
- Strategy-Only Package: We develop a comprehensive strategy, and you manage the creation and posting process.
Looking for posts without the strategy? Click here.
About Our Chief Marketing Strategist
Our Founder and Chief Marketer is Lynn Colepaugh. Lynn describes herself as a “social media geek, small business strategist, entrepreneur, speaker, and planner”. Lynn has worked as a digital marketer since 2005 and received a Bachelor of Commerce degree from Mount Allison University. She has supported businesses in B2B services, healthcare, e-commerce, retail, music and the arts, skilled trades, event planning, food and beverage and more. She regularly coaches or mentors with various organizations due to her immense experience with business growth strategy.
“At Cyber PR Army Solutions, we know that setting yourself apart from the competition is fundamental to achieving your goals. We’re here to help you discover the true potential of your business as you power up with digital marketing.”
Frequently Asked Questions About Social Media Strategy
A social media strategy is essential because it provides a structured approach to achieving your marketing goals. Social media platforms are too busy to just post and hope in an ad-hoc way. Strategy helps you target the right audience, optimize content for engagement, and measure success through analytics, ensuring your efforts contribute to overall business growth. It’s the only way to know what’s working for you and what’s not. Without that, you can’t improve your results!
We assess your target audience, industry, and business goals to identify the most suitable platforms. Each platform has unique strengths, and our strategy ensures your content is aligned with the platform’s characteristics and user preferences. There’s little point posting to channels that won’t attract the right kind of people, and sometimes smaller platforms may be more targeted to your audience.
Yes, you can manage your strategy in-house. We offer a strategy-only package where we provide a comprehensive plan, and you handle the execution. This allows you to maintain control while benefiting from our expertise. The reverse is also true. We can provide the posts without the strategy.
The frequency of posting depends on your audience and platform. Just like email frequency, you will find the right level for your business. We analyze your specific needs and recommend a posting schedule that maximizes engagement without overwhelming your audience. We can adjust based on metrics and will keep you up to date with our strategy.
We use analytics to track key performance indicators such as engagement rates, reach, conversion rates, and website traffic. These insights allow us to refine strategies and optimize future campaigns for better results. We will send you a monthly report and you can book a chat with us at any time to discuss the results and any changes you’d like to make.
We hear you! Yes, video content is extremely engaging to your audience, but that doesn’t mean you have to be on screen if you don’t want to be. We create social media reels for many of our clients but they are largely made up of stock video and in-house design elements. If you want to be in videos, let us know, and we’ll build it into the strategy, but you are not obligated to do so.
