Social Media Strategies Beyond the Myths of Posting Frequency
Social media platforms can feel like a tense battleground where brands vie for attention, engagement, and, ultimately, customer loyalty. But there’s a common misconception that simply being active—posting content every day or bombarding followers with posts at every hour—is a sound social media strategy. Unfortunately, this approach is akin to casting a wide net and hoping for the best rather than spearfishing with precision. And on top of that, it’s likely to cause fatigue and annoyance for those who follow you. Let’s debunk these myths and look at what truly constitutes a cohesive social media strategy.
The Misconception of Constant Posting
The idea that posting on social media every day guarantees success is a myth that needs dispelling. While regular posting keeps your brand visible, the content’s quality and relevance truly engage your audience. A post a day might keep obscurity at bay, but without meaningful content, it won’t build the lasting relationships with your audience that you’re aiming for either. The algorithm may notice you, but that doesn’t mean your audience will want to pay attention.
The Overposting Overkill
Similarly, over-posting with the intent to hit every time zone and every peak user time can lead to audience fatigue. Your followers are looking for a connection, not a flood of content. Over-posting can clutter their feeds, leading to unfollows or, worse, becoming invisible due to algorithmic penalties for spam-like behaviour. Yes, if you keep posting the same (or very similar) posts several times or even once a day, it can affect your visibility negatively, as your posts can be flagged as spam.
We often see this when someone wants to get a specific event promoted, a new service, etc. While the temptation is there to blast it from the rooftops, that’s what PPC advertising was designed for. Post 2-3 times a week tops with similar posts, and, even then, only if you post regularly outside of this. People will tune out fast if your whole feed is about a single CTA.
Elements of a Cohesive Social Media Strategy
So, if posting non-stop isn’t the answer, what is? How do you make social media work for you? A cohesive social media strategy is about creating a symphony of content that resonates with your audience. Here are the key components:
1. Audience Understanding: Know who you’re talking to. What are their interests, pain points, and social media habits? Tailor your content to meet their needs and spark their interest. Do not attempt to market to everybody!
2. Content Diversity: Mix up your content types. Use images, videos, infographics, and text to keep your audience engaged and cater to different preferences.
3. Consistent Brand Voice: Your brand’s voice should be recognizable across all posts. Whether it’s professional, witty, or inspirational, consistency is vital to building brand identity.
4. Strategic Timing: Instead of posting for the sake of it, find out when your audience is most active and likely to engage. Use analytics to optimize your posting schedule.
5. Engagement Focus: Social media is a two-way street. Encourage interaction by asking questions, running polls, and replying to comments. Engagement is a cornerstone of community building, leading to brand advocates!
6. Goal Alignment: Every post should serve a purpose and align with your broader marketing goals. Whether it’s driving traffic to your website, increasing sales, or raising brand awareness, your content should be strategically designed to meet these objectives.
7. Performance Analysis: Use metrics to measure the success of your posts. Analyze what works and what doesn’t, and adjust your strategy accordingly.
Creating a Strategy That Works
We understand a cohesive social media strategy is more than just posting frequency. It’s about crafting content that tells a story, speaks directly to your audience, and aligns with your brand’s goals. It’s about finding what makes your business and products unique and shining a light on that so the right people find you irresistible.
If you’re ready to move beyond the myths and start creating a social media strategy that truly works for your brand, get in touch with us. Let’s build a strategy that speaks to your audience and turns them into loyal advocates for your brand.
Book a free, no-obligation chat to start exploring your social media potential.
Cyber PR Army Solutions Inc. Digital Marketing Made Easy.
