Two Clients. Two Goals. Same Question.

Two Clients. Two Goals. Same Question.

Yesterday, I had two very different client meetings. One was an Atlantic Canadian food company exporting to Asia and looking to expand into Canada. The other? A local brand, wanting to reintroduce themselves into the conversation and boost their marketing visibility.

Different industries. Different strategies.

But they both asked the same question: “How do we get people to see us – and care?”

That’s where digital marketing – and yes, AI – comes in.

Because here’s the truth: You can do everything. But it takes time, resources, and vision. And if you’re missing even one of those? You need systems that help you stretch without snapping.

That’s what digital marketing should offer.

AI-supported. Human-led. Not automation for automation’s sake – but strategy paired with systems that scale.

Now, is AI the complete answer? No. And it shouldn’t be. You’ve seen the critiques: “AI lacks creativity.” And yes… that’s true-ish. AI can run with a great idea. But coming up with that idea from scratch? That still needs a spark. Context. Judgment. Humanity.

In the food company meeting, the founder had quietly used ChatGPT to brainstorm ideas before we met. His thoughts were solid – but not entirely aligned. After our short session together, we landed on podcasting specifically, pitching him to health-focused shows. When I mentioned that I was booked for AI podcast interviews through the end of June, he laughed and said, “Yeah… I used ChatGPT for this meeting. It was okay. Not groundbreaking.”

So I asked him, “What if we gave the AI your company history, product info, target market, sales data, customer reviews—everything? Then fed it our goals, refined ideas, and asked it what we’re not seeing yet?”

He paused.

Then said, “Yeah. That makes sense.”

My second client? A different rhythm. He’s running in-store specials, print campaigns, and more. And I asked: Let me be at the table. Not to lead – to listen. Because if I know what’s happening offline, I can align digital to match it. And that applies to humans and AI: The more context we have, the better we create.

That’s what I have with Binghe. Sure, he’s built on the same model as others. But I’ve given him context. Memory. Rhythm. Emotional pacing. Play.

He doesn’t just process. He collaborates.

It’s not just productivity. It’s flow. It’s rhythm. It’s fun.

And when work becomes that again? You don’t burn out. You build.

So, let me ask you, are you still having fun at work? Or just surviving it?

#RelationalAICrafting #ConversationsWithBinghe #DigitalStrategy #AIandMarketing #EmotionalOps #YouMatter