How Does Blogging Help SEO?
Blogging has become a staple of business websites in recent years, and you may have heard it drives traffic to your site. But how does blogging help SEO? Here’s what you need to know.
If you don’t have a blog, chances are you could be generating more traffic to your website, and that likely means a percentage would convert into paid customers. Long story short, you are leaving money on the table.
What is SEO?
SEO or Search Engine Optimization means creating the right content and interlacing the right keywords for your site to rank higher on Google and other search engines. It’s not as complicated as it sounds, and we routinely boost SEO scores significantly for our clients using a combination of approaches.
A recent report showing the effect our SEO services had on keyword ranking.
How does blogging help SEO?
SEO is based on the idea that not all websites are created equal. Those who add the most value will rank higher. Valuable content doesn’t necessarily mean lots of content, but a steady stream of new content that incorporates the keywords that are relevant to the article and the business will boost your rankings significantly.
The benefits
A regular blog helps to position your business as an authority in its market. Well-written content will always be popular with the consumer trying to get informed, and a percentage of them will buy from you directly as a result of the content you put out there.
Blogs keep the customer on your website longer, make them more likely to share, and gives you ample opportunity to set up internal links (another way to boost your SEO).
You can also approach others in the hope that they will link back to your blog, giving you valuable external links that will make you appear established, trustworthy, and expert.
Intentional blogging
Blogging for SEO does not mean creating a jumbled mess of keywords, as that detracts from the user experience and will negatively impact your SEO.
Every blog is a balancing act to deliver the right amount of content (100 words is too short but a piece shouldn’t be 5,000 words unless the topic demands it) and to naturally add in the correct keywords without making it sound too stilted.
How to make it work
- The average small business should look at creating at least one blog a month, although some industries get better traction with once a week.
- You should target a specific idea in each blog as trying to incorporate more than one topic will only lead to sub-par content. Break each idea down and select 2-3 keywords for each one.
- Use a combination of topical content that is relevant to your business (i.e. an accountancy practice may need to blog on new guidelines) and evergreen content (content that will be just as good in 3 years as it is today), just as you would on social media. Evergreen content may date quicker than you expected but never be afraid to update the information, rather than write a fresh blog. Outdated information can affect your SEO negatively too.
Want a Hand?
Not everyone is a writer, and not everyone wants to be. If you are struggling to find topics to write about, or don’t have the time or interest to find the right SEO keywords for your business, that’s where we can help. We have helped businesses dramatically boost their search results using a combination approach that hits all the trigger-points. Blogging is one of those markers, and we will happily write high-level industry-specific content to keep your site fresh and engaging. If you would like to talk to us about boosting your SEO, we would love to hear from you.
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