From Fire-Walking to Digital Strategy: Mentoring Entrepreneurs
I recently had the opportunity to mentor Martina Bernhofer of Level Up Teambuilding through the Women In Business Mentoring Program in New Brunswick. Martina runs an exciting venture, Level Up Teambuilding ( https://levelupteambuilding.com ), known for its innovative team-building exercises, including its standout service, Mind over Matter, which pushes boundaries with daring activities like fire-walking.
Our mentoring sessions quickly focused on sharpening Martina’s digital marketing strategies and enhancing her communication with clients. For instance, we revamped her social media presence by creating engaging content that showcased the unique aspects of her business. We also worked on improving her website’s SEO to increase organic traffic. The goal? To ensure the unique aspects of her business were effectively communicated and appreciated by potential clients.
During one of our sessions, Martina mentioned her initial challenges connecting with potential customers. She felt hesitant about her outreach, which is not uncommon for entrepreneurs navigating the competitive landscape of unique team-building services. To address this, we developed a comprehensive outreach strategy that included personalized emails and targeted social media campaigns.
In our sessions, one standout moment was our discussion about a book Martina had started reading, ‘Four Agreements on Communication’ by Don Miguel Ruiz. Martina looked to apply these principles not only personally but also in how Level Up Teambuilding communicates its value proposition to clients. For example, using more empathetic language in marketing materials will resonate better with potential clients.
We also talked about maintaining a balance between professional endeavours and personal time. This is essential for sustained creativity and energy—something I’ve learned from balancing my roles in business, family, and music.
Mentoring Martina has been a truly fulfilling experience, reinforcing the power of effective communication and digital marketing in transforming a business’s reach and impact. Watching her confidently promote Level Up Teambuilding with a newly refined strategy has been a rewarding journey for both of us. As she continues to inspire teams across New Brunswick and beyond, I am reminded of the profound impact thoughtful mentoring can have on an entrepreneur’s trajectory. I am deeply grateful to Women in Business New Brunswick for providing this invaluable opportunity to give back.
