The Algorithm Has No Soul (But You Do)

Data’s become one of the most trusted voices in modern marketing.

But while algorithms can measure behaviour, they can’t measure meaning. They can’t feel resonance, recognize trust, or understand why something matters to a human on the other side of the screen.

In The Algorithm Has No Soul (But You Do), Lynn explores how data quietly gained authority over creative and strategic decisions, and how to reclaim human judgment without rejecting analytics altogether. This is about balance, discernment, and staying aligned when the numbers point in a direction that feels wrong.