Build Once, Breathe Forever
A Marketing State of Mind by Lynn Colepaugh
Episode 30 | 17 January, 2026
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About This Episode
Most businesses do not need more tools.
They need fewer decisions happening over and over again.
In Build Once, Breathe Forever, Lynn explores why automations and SOPs so often fail, and how to design systems that quietly support real humans doing real work. This is not about efficiency theater or rigid documentation. It is about building once, letting systems carry their share of the load, and reclaiming the breathing room that makes long term strategy possible.
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