Beyond Vanity Metrics: Clarity, Positioning & Growth w/Richard Levy
A Marketing State of Mind by Lynn Colepaugh
Episode 16 | 2 October, 2025
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About This Episode
Most businesses still chase likes as if a heart emoji is going to pay their rent. I’ve seen it a hundred times. Owners obsessing over Instagram engagement while their sales pipeline quietly dries up. Richard Levy has a different take: strip away the vanity and get back to what marketing is supposed to do… grow your business.
Richard’s not just another marketing consultant. He’s guided giants like GE and Santander, but he spends most of his time now in the trenches with SMEs, the businesses trying to figure out where the hell to start. His message is simple: marketing should make you money. If it doesn’t, it’s noise.
What You’ll Hear in This Conversation
- The origin story of Richard’s marketing career and the early decisions that shaped his path.
- Why he believes momentum beats perfection when it comes to launching ideas.
- A candid look at the trade-offs between free and paid strategies, and how to know when to draw the line.
- How to recognize when to scale fast vs. stay small intentionally—and the mindset shifts each requires.
- His surprising take on tech adoption: when to dive in early and when patience pays.
- Actionable advice for entrepreneurs facing a fork in the road: the one question to ask before choosing your path.
It’s tempting to chase metrics that feel good. But at Cyber PR Army, we’re in the business of continuity, not chaos. That means helping associations, SMEs, and creators build marketing systems that don’t crack under pressure. Richard’s framework is a reminder that clarity beats volume every time.
If you’re done chasing vanity metrics and want a strategy that actually sticks, that’s what we do at Cyber PR Army.
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Meet Richard Levy
Richard is the founder and CEO of Sophera Marketing (www.sopheramarketing.co.uk). With a wealth of experience in driving commercial success across the globe, he has extensive experience of building and enhancing brands through every marketing channel. He has led high performing teams in the UK, EMEA and North America for illuminous companies such as GE, Santander, First National and MoneyGram. He has also worked with a number of UK based companies, including Tesco, Halfords, Homebase and British Gas.
Richard’s expertise spans digital marketing, brand management, CRM, analytics, research, strategy development, social media, agency management and marketing communications.
If you enjoyed Richard Levy on a Marketing State of Mind, here’s how you can connect with him:
🌐 Website → sopheramarketing.co.uk
📲 Socials: LinkedIn
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