The Maintenance Myth: Why Keeping What Works Is as Heroic as Building Something New
A Marketing State of Mind by Lynn Colepaugh Episode 29 | 7 January, 2026 Watch Now Or Listen on Your Favourite Platform Apple Spotify About This Episode Maintenance does not get applause. It does not photograph well. And it rarely feels like progress until it is gone. In marketing, we are trained to look forward. […]
