Two Clients. Two Goals. Same Question. Yesterday, I had two very different client meetings. One was an Atlantic Canadian food company exporting to Asia and looking to expand into Canada. The other? A local brand, wanting to reintroduce themselves into the conversation and boost their marketing visibility. Different industries. Different strategies. But they both asked […]
New marketing trends come and go, but few strategies are as effective and immediate as pay-per-click (PPC) advertising. Available on Google, Facebook, Instagram, TikTok, LinkedIn and more, PPC can be a powerful way to drive traffic, generate leads, and build brand awareness fast. This year, in particular, we have had a lot of interest in […]
Understanding How to Market Through the Customer Journey The customer journey is a framework that outlines the steps a customer takes, from becoming aware of a product or service to becoming a loyal advocate. Understanding and optimizing each stage of this journey can enhance customer satisfaction, increase retention rates, and ultimately boost revenue. In this […]
As a tradesperson, your online reputation can hold significant sway over your success. Customer trust and perception play a crucial role in attracting and retaining clients and helping you stand out from the less reputable tradespeople in your area. Whether you are an electrician, builder, plumber or any other skilled trade, growing and managing your […]
Lead magnets are one of those terms you hear a lot from marketers and entrepreneurial blogs – they all proclaim you simply must have one; but what is a lead magnet and how can it help you? While a lot of buzzwords and marketing trends come and go like the seasons, lead magnets show no […]
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