When Automation Meets Empathy w/ Lynn
A Marketing State of Mind by Lynn Colepaugh
Episode 26 | 4 December, 20255
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About This Episode
When Automation Meets Empathy: The Human Handprint in Modern Marketing
Automation has reshaped how we communicate — faster delivery, streamlined follow-ups, and consistent customer journeys. But while automation increases efficiency, it also risks stripping away the one thing your audience values most: the feeling of being seen and understood.
In marketing, empathy isn’t a “nice-to-have.”
It’s structural.
It’s strategic.
It’s the force that turns a workflow into a relationship.
In this week’s episode of A Marketing State of Mind, we explore how automation and empathy can coexist beautifully. The goal isn’t to eliminate automation… it’s to design it with intention.
1. Voice Before Velocity
Automation often fails because it’s written for speed, not connection. When you write your workflows as if speaking to one real person, your voice becomes clearer, richer, and more trustworthy.
2. Relevance Over Ritual
Not every automated message needs to exist. Every touchpoint should answer a simple question: Why am I telling them this now?
When relevance leads, engagement follows.
3. Timing as Understanding
Great automation mirrors human intuition: a check-in before frustration, a reminder before friction, a celebration at the perfect moment.
When done well, automation feels less like a system running in the background and more like someone paying attention.
These principles make marketing feel personal even as your business scales. The episode offers practical steps for rewriting your automations, enhancing your brand voice, and reintroducing humanity into your systems.
To listen to the full conversation, visit:
Your audience doesn’t need perfection.
They need presence — even inside your automations.
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And if this conversation sparks something for you, feel free to reach out and book a virtual coffee.
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