
Episode 14 | 25 September, 2025
Most of us were taught to treat LinkedIn like a numbers game: more connections, more posts, more visibility. But what if those vanity metrics are distracting us from what actually matters?
In this episode of Marketing State of Mind, I sit down with Daniel Alfon—LinkedIn expert, author of Build a LinkedIn Profile for Business Success, and consultant to founders and executives who want more than surface-level results. Daniel has spent years studying the platform’s ecosystem, and his perspective is refreshingly different: forget chasing likes, start building systems.
Daniel doesn’t just preach; he reframes LinkedIn as a long-game platform where clarity beats noise every time. He shares the mindset shifts and tactical steps that can turn LinkedIn from a daily grind into a steady, credibility-building machine.
“Chasing 10,000 connections doesn’t guarantee opportunity. But designing a system that brings the right people to you? That’s where the magic happens.” – Daniel Alfon
If you’ve ever felt overwhelmed by “what you’re supposed to do” on LinkedIn—or if you’ve wondered whether all those posts and DMs are actually moving the needle—this episode is your reset button.
🎧 Listen on Apple Podcasts
🎧 Listen on Spotify
▶️ Watch on YouTube
And if this conversation sparks something for you, share it with the colleague who’s drowning in LinkedIn checklists. They’ll thank you.
Author of “Build a LinkedIn Profile for Business Success”, on LinkedIn since February 2004 (yes, you read right).
LinkedIn is an extremely powerful tool that’s mostly misunderstood. After training thousands of people on LinkedIn, he developed a simple method that can help leaders reach their objective – without cold connecting, paying for a premium account, advertising or trying to become someone else. If your audience is 40+ entrepreneurs who want to leverage LinkedIn to get leads and revenues in an authentic and organic way, reach out!
“A good conversation means our audience ask themselves questions about LinkedIn, networking, and doing what’s smart and not what’s popular.”
If you enjoyed this episode, subscribe to Marketing State of Mind and share it with someone who needs the reminder that big goals are built in small steps.
🌐 Website → danielalfon.com
📖 Free LinkedIn Cheat Sheet → Download here
📖 Books → Amazon
📲 Socials: LinkedIn | YouTube | Spotify
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