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LinkedIn: Beyond Résumés, Into Real Relationships w/ Daniel Alfon

LinkedIn: Beyond Résumés, Into Real Relationships

"a Marketing State of Mind" with headshot of Lynn, sideways smile, on green background

A Marketing State of Mind by Lynn Colepaugh

Episode 14 | 25 September, 2025

Daniel Alfon in a blue tshirt

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About This Episode

Most of us were taught to treat LinkedIn like a numbers game: more connections, more posts, more visibility. But what if those vanity metrics are distracting us from what actually matters?

In this episode of Marketing State of Mind, I sit down with Daniel Alfon—LinkedIn expert, author of Build a LinkedIn Profile for Business Success, and consultant to founders and executives who want more than surface-level results. Daniel has spent years studying the platform’s ecosystem, and his perspective is refreshingly different: forget chasing likes, start building systems.

What You’ll Hear in This Conversation

  • The hidden trap of connection-chasing — why more isn’t always better
  • Systems over hustle — how to build LinkedIn activity that compounds instead of drains
  • From personal brand to practical results — what CEOs and founders should really optimize for
  • The “second-degree strategy” — why your network’s network often matters more than your own
  • Future-proofing your presence — how to adapt when algorithms, formats, and attention spans shift

Daniel doesn’t just preach; he reframes LinkedIn as a long-game platform where clarity beats noise every time. He shares the mindset shifts and tactical steps that can turn LinkedIn from a daily grind into a steady, credibility-building machine.

“Chasing 10,000 connections doesn’t guarantee opportunity. But designing a system that brings the right people to you? That’s where the magic happens.” – Daniel Alfon

If you’ve ever felt overwhelmed by “what you’re supposed to do” on LinkedIn—or if you’ve wondered whether all those posts and DMs are actually moving the needle—this episode is your reset button.

Listen & Share

🎧 Listen on Apple Podcasts
🎧 Listen on Spotify
▶️ Watch on YouTube

And if this conversation sparks something for you, share it with the colleague who’s drowning in LinkedIn checklists. They’ll thank you.

Meet Daniel Alfon

Author of “Build a LinkedIn Profile for Business Success”, on LinkedIn since February 2004 (yes, you read right).

LinkedIn is an extremely powerful tool that’s mostly misunderstood. After training thousands of people on LinkedIn, he developed a simple method that can help leaders reach their objective – without cold connecting, paying for a premium account, advertising or trying to become someone else. If your audience is 40+ entrepreneurs who want to leverage LinkedIn to get leads and revenues in an authentic and organic way, reach out!

“A good conversation means our audience ask themselves questions about LinkedIn, networking, and doing what’s smart and not what’s popular.”

Looking for more honest marketing chat?

If you enjoyed this episode, subscribe to Marketing State of Mind and share it with someone who needs the reminder that big goals are built in small steps.

Guest Spotlight

Daniel Alfon in a blue tshirt

If you enjoyed Daniel Alfon on a Marketing State of Mind, here’s how you can connect with him:

🌐 Website → danielalfon.com
📖 Free LinkedIn Cheat Sheet → Download here
📖 Books → Amazon
📲 Socials:  LinkedInYouTube | Spotify