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12 Ways to Use Social Media to Grow Your Email List

Updated 17 August 2025.

Building a strong email list is one of the smartest moves for any business or creator. Social media is a powerful tool to help you do just that – turning followers into loyal subscribers you can reach directly, no matter what happens to algorithms or platforms. Here’s how to make it happen: Ten ways you can use social media platforms to grow your email list.

Why does a mailing list matter?

Social media followings are a powerful tool for your small business, but when the algorithm changes or a platform suffers an outage, the effects can devastate your bottom line. The best way to circumvent this issue is to use your social media account to funnel people into your subscriber list, giving you access to them on and off social media.

12 ways to grow your email list through social media

1. Promote an Irresistible Lead Magnet

Offer a valuable freebie, like an ebook, checklist, template, or mini-course, in exchange for an email address. Use your social media posts, stories, and bios to promote this lead magnet and direct followers to a landing page where they can sign up.

2. Run Contests and Giveaways

Host a contest or giveaway on your social channels that requires email sign-up to enter. Make sure the prize is relevant to your ideal audience to attract quality leads. After the contest, you can even send a special offer to all participants. Be aware of what constitutes a legal contest or giveaway in your location, however. For example, Canada requires a question or some form of input, rather than just adding an email address. If your competition is open to those in Quebec, you also need to ensure all assets are bilingual.

3. Add Your Signup Link to Your Bio

Make it easy for followers to join your list by including a clear call-to-action and signup link in your Instagram, Facebook, LinkedIn, or X (Twitter) bio. This is prime real estate for capturing interested visitors.

4. Use Social Media Ads for Lead Generation

Invest in targeted ads on platforms like Facebook and Instagram to promote your lead magnet or newsletter signup page. Paid ads can quickly drive high-quality traffic and consistent signups, especially when paired with a compelling offer.

5. Leverage Gated Content

Share snippets or teasers of valuable content on social media, but require an email signup to access the full version. This could be a downloadable guide, exclusive video, or members-only webinar.

6. Host Live Streams or Webinars

Go live on Facebook, Instagram, or LinkedIn to share expertise or answer questions. Require email registration to attend, or promote your email list during the event for access to replays, bonus materials, or follow-up resources.

7. Collaborate with Influencers or Partners

Team up with influencers or complementary brands for joint giveaways, webinars, or content swaps. Make email signup a requirement for participation, and tap into new audiences who trust your partners.

8. Pin Signup Posts and Use Stories

Pin a post about your lead magnet or newsletter to the top of your social profiles, and regularly share signup links in your stories. Consistent, visible promotion keeps your list top-of-mind for followers.

9. Create Engaging Quizzes or Polls

Interactive content like quizzes or polls can be both fun and effective. Offer personalized results or a prize in exchange for an email address, and promote these activities across your social channels.

10. Share Social Proof and Benefits

Showcase testimonials, subscriber milestones, or sneak peeks of your newsletter to highlight the value of joining your list. Use strong calls-to-action in your captions and graphics to encourage signups.

11. Leverage social media advertising

PPC advertising can be a powerful tool for your small business, but building your audience is rarely something business owners focus on. Your ads don’t just have to be for a product or service. Consider advertising your lead magnet or newsletter if it offers marketable value to your audience.

12. Utilize retargeting ads

Lean into retargeting as well as visibility goals for your ads to target people who have previously engaged with your brand and encourage them to sign up for your email list. If someone got as far as the basket but didn’t click buy, offer them a newsletter-based discount. If someone purchased from you previously, offer them follow-up information or future offers in newsletter form.

Pro Tip:
Don’t just mention your email list once. Make growing your list a regular part of your social media strategy. Promote your signup opportunities consistently and across all platforms for the best results.

Ready to Try it?

Ready to turn your followers into subscribers? Start with one or two of these strategies, track your results, and keep refining your approach. Your email list is an asset you own—make it a priority to grow it with the help of social media!

If you’d like help with your social media presence, email marketing, or strategies to bridge the gap, talk to us and let’s make it happen.

Cyber PR Army Solutions Inc. Digital Marketing Made Easy.