The tourism industry has long been a cornerstone of business in Atlantic Canada. Your business has unique strengths and opportunities that lie in our local communities and history. We know that also means you have unique challenges, including standing out in the busy tourism marketplace and managing seasonality so you don’t start from zero every Spring.
We are a full-service marketing agency with extensive experience in the tourism industry in Atlantic Canada. We help businesses and organizations with branding, creative design, website development and optimization, SEO, Pay-per-click ad campaigns, and more.
All of our packages begin with an in-depth online presence review. This review will examine every nook and cranny of your business online, from your website to your TikTok account. We’ll make recommendations, and through them, we’ll have a roadmap to greater visibility for your business. We’ll also help you create a strategy to keep your audience engaged and build up anticipation during your closure or quieter months.
What’s included in our marketing package for tourism businesses?
Your exact package will depend on your specific needs but it will likely be made up of the following elements.
Whether you are just getting started or need a brand refresh, our talented Designer will give you options that will capture your idea in a polished and professional manner. Your ideas will come to life and with an eye-catching consistent image, your brand will be hard to resist!
From mobile optimization to user experience, your existing website will have everything it needs to draw and keep attention from your target audience. If your website needs a complete refresh, we can handle the whole project from idea creation to integration. If you’re just getting started and don’t yet have a site, we’ll give you a website you can’t wait to share.
Our robust SEO strategies combine on-page, off-page and technical elements, which in plain-speak means we can list you in the right places, have your website rank for your chosen search terms and boost it through monthly blog posts, created in-house. We will use techniques that dual-target local SEO and a wider spread to ensure your audience finds you no matter how far afield they are travelling from.
Pay-per-click ads are a proven way to draw attention online and with our time-tested approach, we will find out where your target customers will be and maximize your ROI. Our team has extensive experience in sourcing keywords and adjusting visibility parameters with robust monitoring and adjustment throughout your campaign.
Whether you have existing social media profiles or need them created, we will review and optimize! Our evergreen options will provide you with posts you can use as many times as you like, or we can create fresh content each month to delight your audience.
Email marketing is a great way to re-engage with your past customers! Our in-house expert will craft persuasive copy that can be used to build excitement for your events, offer discounts, or just share great moments with your customers. We can also set up nurture sequences for those who make bookings to ensure they have the best experience while they are with you… and feel more tempted to leave you glowing reviews!
Whether you are hosting a webinar or an in-person event, our project management team can make sure it goes without a hitch. From sound checks to advertising, you can consider it done and watch us build up the audience with anticipation.
Absolute musts for a thriving tourism business
The following items were highlighted in recent analysis of the tourism sector in New Brunswick and are essentials for any tourism business. We will deal with these items as a priority when we partner with your business.
- Up to date and optimized Google Business Profile listing
- Tourism NB listings
- Optimized Facebook profile
- Promotion on the Tourism NB website
- Listing on Trip Advisor and similar platforms
- Consistent use of Bay of Fundy and local common keywords such as Hopewell Rocks, Fundy Trail Parkway in online content and sites to create more impact for operators
- Engagement with social media influencers and relevant blog sites
- Engagement through video content
- Creation of easy to share, easy to digest social media content
Some of the tourism-related businesses we are proud to have helped
