Atlantic Food & Beverage (FBA) is an organization representing a large contingent of food and beverage businesses across Atlantic Canada. 15 FBA members were participants at SIAL 2023, the largest food innovation expo in North America. FBA hired us to ensure that all participants had professional assets ahead of the expo and to help keep the project running smoothly.
The challenge involved in this project was to keep so many moving pieces aligned and on schedule. Each participant was busy with their own preparations, so timelines needed to accommodate their internal deadlines too. Additionally, there were challenges for our Designer and our Copywriter to create 15 sets of assets with similar content, but in a way that kept them fresh and on-brand for each participating business.
The SIAL project was multi-faceted, incorporating analytical and consultation solutions along with graphic design and marketing needs and professional photography.
Each participant received:
Atlantic Food & Beverage also received:
The SIAL project was a wonderful project that let us really dive deep into Atlantic Canada’s food and beverage industry. Each participant had a rich and developed brand personality, so I was able to work from their existing content to create content in the right tone with ease. Our online presence reviews proved immensely helpful to the participants, with many of them choosing to action all of the points in-house. It is so rewarding to see businesses so excited to maximize their opportunities. – Lynn , our Chief Marketer
All in all, I’m so satisfied with what we’ve accomplished. I loved the challenge of being all-in on a project that was so consuming. There was one point where I couldn’t have visualized the end. Not only have we done it, but we’ve done it beautifully. I hope we made our clients proud if even a fraction of how proud I am of us!! – Danica Spencer, our Senior Graphic Designer
The SIAL project was large-scale and at times, all-consuming, but it was a pleasure from start to finish. The enthusiasm and sincerity of all of those involved let our creativity soar and our suggestions land with clarity. I look forward to undertaking another project of this scale that has the same level of variety and interest. – Zoey Hughes, our Copywriter and Analyst
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