You’ve heard all about it, but how do you make it happen?
Search Engine Optimization (SEO) is the key to getting your website to rank on Google and similar search engines. A full-spectrum SEO strategy incorporates three strands:
You’ve heard all about it, but how do you make it happen?
Search Engine Optimization (SEO) is the key to getting your website to rank on Google and similar search engines. A full-spectrum SEO strategy incorporates three strands:
Technical SEO is the nitty-gritty, backend adjustments to meta descriptions, alt tags, and other elements to ensure search engines see everything as you intended and nothing you don’t. Our SEO specialist uses robust tools combined with her expertise and experience to ensure that all elements are completed and optimized.
On-page SEO has grown up and become much more nuanced, with search engines prioritizing user experience. This includes performance markers, such as load speed and broken elements, mobile optimization, and also heading text, appropriate length of content, and demonstrations of authority and trustworthiness. We can expand your content as needed, boost performance, and ensure headings and structure meets Google’s expectations.
Off-page SEO is made up of backlinks and authority markers. We can offer guidance and content for guest posting, consult with you over the best NAP listings for your business (having your business name, address, and phone number available on respected sites, such as business directories in your field), and, crucially for small businesses, optimize your Google Business profile to ensure you are maximizing your local SEO position too.
Every business is unique. We know that your experiences, how established you are, which sector you’re in and plenty of other aspects can drastically shift your needs, and that’s before you set your budget. We can scale our services up or down to suit your needs and ensure it fits seamlessly with your business both now and in the future.
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