Future-proof Your Small Business with Voice Search SEO Services
If you’re a small business owner, you know that the online landscape is fiercely competitive right now. Establishing an online presence has never been so in reach for so many, and with that comes an era of constant evolution.
With the rise of voice search technology, adapting your SEO strategy to include voice search SEO can help you stay ahead of the game. Voice search SEO offers a unique opportunity for your small business to optimize your website and reach a wider audience, the rapidly expanding group of people using smart assistants, such as Siri and Alexa.
What does voice search SEO entail?
➡️ Ensuring longtail keywords that are natural and relevant to voice search are targeted
➡️ Creating short snippets that standalone amongst your content to allow for voice-based results
➡️ Enhancing your visibility across all channels used by smart assistants
Traditional SEO has very much focused on Google as the gold standard to visibility, and that remains largely true. However, the most popular voice assistants include Alexa (Amazon), Siri (Apple), and Google Assistant.
Google and Siri predominantly use Google’s systems, but Siri also pulls information from Apple directly, a platform often overlooked by SEOs. Siri has the largest market as it is installed by default on all iPhones, iPads, and Apple Watches.
Alexa, a very popular choice with consumers, takes the majority of its information from Microsoft’s Bing.
Our voice search SEO services ensure your business has a presence for all voice searchers, whether they are using Siri, Alexa, Google Assistant or another less popular option.
What are the benefits of voice search SEO?
- Enhanced Visibility: Smartphones and smart speakers are here to stay, and voice search has become increasingly popular among their users. By optimizing for voice search, along with traditional SEO practices, you can greatly improve your visibility.
- Improved User Experience: Voice search SEO services focus on optimizing websites for conversational queries. Incorporating natural language and long-tail keywords into your content will help create a more engaging user experience that is more user friendly across all mediums.
- Improved Customer Understanding: By creating content using the voice search SEO mindset, you will automatically start to think about the questions potential customers could ask, and, as such, you will be better prepped to deal with them or even pre-empt them by creating the content they need ahead of time.
- Competitive Edge: Small businesses often struggle to compete with larger corporations in search engine rankings. However, voice search SEO can level the playing field. By targeting specific voice search queries and optimizing their content accordingly, your small business could outrank your competitors and gain a competitive edge.
- Timeliness: Voice search SEO services can help your business reach customers at the exact moment they are searching for products or services, increasing the likelihood of conversions and sales. The moment that someone is voice searching for “where can I find a tailor near me?” they aren’t asking for future reference, they need to know now!
Voice search is not just a passing trend; it is here to stay and will only continue to grow in popularity. By investing in voice search SEO services, small businesses can future-proof their online presence. Adapting to voice search technology now will ensure that businesses remain relevant and accessible to customers, even as search behaviour continues to evolve.
