A moodboard is a key design document that pulls together your logo, font choices, brand colours and general feel of your imagery. Consistency is key to building a brand and with a moodboard at your disposal, you, your in-house team, and any external service providers will all be on the same page about how you want your business to be branded.
Your moodboard will include:
• Your logo (if you don’t have one yet, click here!)
• Your primary and accent colours, along with colour codes
• Your core fonts, including their variants
• Some imagery that helps to capture the feel of your brand
Moodboards can be incorporated at any stage!
In an ideal world, your moodboard and logo would be created simultaneously, allowing you to hit the ground running with beautiful branding that helps people remember you for all the right reasons. But, if you have been in business for a while, but are struggling with consistency, it can still be a valuable investment. Looking at your previous assets, our Designer will be able to create a moodboard that is cohesive with your goals and your current look.
Related content:
Reinvention: Why Small Businesses Should Embrace a Rebrand
4 simple tips to confidently choose your brand colours
We source some of our images from Wikipedia, Adobe Stock, and Canva, adhering to each image's individual licensing requirements.
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