From Fire-Walking to Digital Strategy: Mentoring Entrepreneurs

I recently had the opportunity to mentor Martina Bernhofer of Level Up Teambuilding through the Women In Business Mentoring Program in New Brunswick. Martina runs an exciting venture, Level Up Teambuilding ( https://levelupteambuilding.com ), known for its innovative team-building exercises, including its standout service, Mind over Matter, which pushes boundaries with daring activities like fire-walking. […]

Maximizing Your Impact: Trade Show Marketing Tips for Small Businesses

Trade shows provide invaluable opportunities for small businesses to showcase their offerings, network with industry professionals, and elevate their brand visibility. Brokering the right connections in a B2B environment can skyrocket the success of your business. In this article, we will explore essential trade show marketing tips so you can maximize your impact at these […]

PSA: Domain Scam to be Aware of

I've encountered various digital challenges, but a recent experience involving a client and friend brought to light a particularly insidious threat: the China domain name scam. This incident underscores the importance of vigilance in the digital realm and highlights the value of informed guidance in navigating these murky waters. The Scam Hits Close to Home [...]

5 easy-to-add elements you need for effective newsletters

In an era of endless marketing options, many small businesses are doubling down on a method that has stood the test of time and continues to produce an impressive ROI – the email newsletter. In this article, we will explore five essential elements that can significantly enhance the effectiveness of your newsletters and don’t require [...]