Pay-Per-Click advertising is also known as paid media and is a way for you to attach your business to keywords related to your industry or your audience’s interests. Businesses bid more to use more competitive keywords, but your PPC platform only charges you when someone clicks on your ad and goes to your website, hence the name “pay-per-click”.
PPC advertising is an effective method of marketing whether you are a large company or a local store. It is a great way to level the playing field and get discovered by the right people.